Iso 20252 Market Research Management System And Its Benefits

By Author: John
Total Articles: 276
Comment this article

ISO 20252 is an international standard entitled "Market, opinion and social research, Vocabulary and service requirements". Originally published in 2006, the latest revision is dated 2019. ISO 20252 establishes the terms and definitions as well as the service necessities for organizations and professionals conducting market, opinion and social research. It sets out necessities for a quality management system. ISO 20252 wants senior management to be responsible for quality of client service, and the development, interpretation and constant improvement of the system. It also needs the appointment of a quality manager with appropriate authority to be responsible for and have control over the entire system. Other topics covered by this standard are requirements for confidentiality of research, project documentation, training, and outsourcing.
The Australian Market & Social Research Standard (ISO 20252) sets out requirements for a quality management system and needs senior management to be responsible for quality of client service and constant improvement. The standard covers the management and distribution of research ...
... from the executive elements such as research proposals, designing questionnaires and discussion guides, sampling and data processing, and archiving documents.
The standard makes facility for quantitative and qualitative research, with self-completion and observational data collection, both online and offline. Good data management and processing practice is also well-defined through coding, analysis, document maintenance and security, plus supervision on the recruitment and training of fieldworkers. ISO 20252 will be of particular relevance to market and social research agencies and their clients where constant and reliable distribution of quality services is essential. It also delivers guidance for those conducting, commissioning or buying market or social research and assurance that local necessities are being met.
ISO 20252 Documentation guide organizations for Market Research Management System certification as per ISO 20252:2019 requirements. ISO 20252 documents address all the factors for quick process improvement market research management system in organization. Market Research Management System standard ISO 20252:2019 required a specific set of documents for its effective implementation and certification. ISO 20252 documents can be used by organizations of any type and size. It provides the necessary policies, procedures, and control documents for organizations. Many organizations and ISO 20252 consultants are using this documentation to minimizes the time and cost involved in certification as well as better control over the implemented market research management system.
What are the Benefits of ISO 20252?
• Improves the management of risk.
• Rises efficiency and productivity.
• Advances product and service quality.
• Improves consumer confidence.
• Rises loyalty and satisfaction.
• Is a model to reflect the skill of organization.
• Assistances in the safety of respondent privacy.
• Develops a training platform for new employees.
• Fosters a culture of quality/constant improvement.
• Confirms organization's assurance to quality assured processes internationally.
• Increases opportunities for international business.
• Takes professionalism to industry.
What is ISO 20252 Covers?
• Research process management.
• Managing of executive elements of research.
• Data collection - the recruitment, training, verification of work and appraisal of interviewers.
• Document management and control.
• Data managing and processing.
• Reporting on research projects.
• Data security and privacy.
• Client engagement.
The scope of ISO 20252 Certification:
• Research and feedback interviewing services.
• International and multilingual work.
• Qualitative and quantitative methodologies.
• Mystery shopping.
• Customer opinion tracking studies.
• Data modelling.
• Design and development of research software.
• Customer association management.
• Project management.