5 Product Packaging Design Mistakes You Can't Afford To Make

By Author: Chris Hekeik
Total Articles: 68
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If you are about to design product packaging, you might think it would be easy: all you have to do is slap together some pretty images and typeset the name of your company, right? Unfortunately, the world of product packaging design is more complex than that. There are some common mistakes that few designers tend to make over and over again, which could harm your company’s reputation in the long run. A creative agency Sydney highlights the five common mistakes you must avoid while designing a product package:

Mistake 1: Putting in Too Many Details

The first question most consumers ask when looking at a product is “Does it work?” To answer that, it’s important not to overwhelm them with too many details about how it works and what makes it unique. Keep their attention by highlighting only one or two features on each packaging and label. Too much info can make your product appear complicated. When customers don’t really understand what you are trying to convey, they’d end up buying something else.

Mistake 2: Using Generic Designs

Using generic designs is easy and cheap, but your design should ...
... stand out from your competitors. It’s a better idea to invest in a top-notch designer from a creative agency Sydney who can create something that will appeal to your target audience. Generic designs don’t do anything for you; they make you look like everyone else, not special at all.

Mistake 3: Failing to Check Legibility

One of most important factors in product packaging design is legibility, as a poorly designed or illegible label or package can mean missed sales. A good practice is to make sure your designs are always being checked by friends and family who aren’t familiar with your industry. If they can’t read it, neither will your customers.

Mistake 4: Not Checking for Typographical Errors

The most obvious (and embarrassing) product packaging mistake is not checking for typos. This error can make you look unprofessional, careless and like you don’t care about your customer’s experience. Before sending your products out into the world, be sure to check it three times! Maybe you can read aloud and check for anything grammatically off or otherwise wrong.

Mistake 5: Not Hiring an Expert

It can be tempting to try and save money by designing a product package yourself, but you’ll almost always regret it. Your design may look good on paper. But once you’ve printed your first batch of products, you might realise that your layout is too long for cans or bottles, or that your designs/colours are overwhelming. Hiring a branding agency Sydney is worth it because they know what works for your business.

No matter how amazing your product is, it will never reach its full potential if you don’t have the right packaging design. It’s ideal to hire a marketing agency Sydney that can take care of this work for you flawlessly. Talk to the experts today.

At Modemedia, we talk about brands, think about brands, conceive new brands and lovingly nurture brands from beginning to end. We create, communicate and manage brands to galvanise their impact in the marketplace. We know that distinctive design, high impact messaging, and innovative integration of communication and technology contribute to an outstanding return on investment. We measure our success by the growth and success of our customers. Born from passion and dedication in 1999, Modemedia has evolved from a philosophy that a professional branding service should be a cornerstone of any successful business.