Why Are Online Glasses So Inexpensive?

By Author: Steven S.
Total Articles: 4717
Comment this article

More and more people are checking out buying glasses online and one of the biggest questions they have is why are name brand glasses less expensive online than they are in the stores?

The answer to this question is very simple: an online glasses site does not have the same expenses as a land-based shop does so they do not need to charge as much for their products. To run a prescription glasses website you need to pay someone who knows how to do web design and maintain a website and you need to pay for server space to run the site from. You are also going to need someone to do some customer service and someone to do your marketing and advertising, but all of these people do not need to be hired full time. You can pay a webmaster to design and maintain your site as needed, there are plenty of customer service business that handle many companies and the same thing can be done with the marketing and advertising ...
... departments.

The same is not true for a land based business. To open a store in the real world you will need to hire sales staff, and the busier you think you will be the more people you need to pay. Even if the store is slow you need to have more than 1 person working on any shift to ensure that if more than one customer is in the store they are not having to wait too long to get helped by someone. All these sales people are getting paid if they are helping customers or sitting around talking about their thoughts on the last episode of Lost. An online store does not need a sales staff because thousands of people can browse through the site at anytime and if they have any questions, your outsourced customer service can help them in a timely manner plus since they are not being paid by the website on an hourly bases its much less expensive to the site owner.

However, the number one reason why online prescription glasses and non prescription glasses are less expensive is because of rent. Rent is usually the most expensive part of a business. When shopping around for a place to open your store they always say location, location, location. If you want to be in a popular location with parking for your customers, you are going to pay a lot of money for that location. If you try and save money and go for a location of the beaten path, then you are risking having potential customers that cannot find your location. If you are selling eyeglasses online, you are paying like one percent of what a brick and mortar eyeglasses store is paying in rent for your server costs. Even if you are paying for lots of bandwidth it’s still most likely going to be less than 10 percent of rent.

What it all comes down to is that an online glasses store or any online shop will usually be able to afford to sell its products to the public at lower prices just because the overhead of running a store with a physical location is much more expensive than an online shop.
About Author:
Steven S. - GlassesUSA.com offers eyeglasses online at discount prices. Buy quality glasses with a 100% money back guarantee, free lenses, and professional service.