4 Misconceptions Of Social Media Marketing You Should Never Believe

By Author: Tony White
Total Articles: 17
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The idea of social media marketing has taken the world by storm in recent years, but this doesn’t mean that everyone knows exactly what it entails or how to do it right. In fact, many misconceptions about social media marketing have been circulating for years, making people miss out on potential opportunities. Here are four misconceptions of social media marketing in Yakima you should know, so that you will have better chances of success with your campaigns.

Myth 1: Social Media Marketing is Only to Gain New Customers

You may think that social media is a great way to gain new customers and promote your business, but there’s much more you can do. With social media marketing, you can establish your brand as an authority in your industry.

By using social networking sites, you can build relationships with your current customers and make them feel more connected to your company as a whole. It’s important not only to have connections with potential customers, but also to have connections with existing clients, employees, stakeholders and even suppliers.

Myth 2: You Should Not Consider Negative Feedback

Some ...
... people try to build up a brand and product to appear flawless, but in doing so they disregard any negative feedback from customers or those who hear about their brand. According to a Yakima SEO company, you should aim to solve problems as quickly as possible when faced with criticism and negative feedback.

Taking a positive approach can make your customer happy again and could even lead to some positive reviews on your social media profiles. Every company makes mistakes or has setbacks, but learning how to handle these situations will give you a leg up over others.

Myth 3: You Should Have Thousands of Followers

Having a huge social media following is great, but it’s no indicator that you’re doing effective marketing. Remember, Yakima online marketing isn’t just about driving more followers or likes. It’s about creating awareness and influencing buying behavior. So, before you chase big numbers, make sure your content is relevant to your target audience and that you have a way to measure your return on investment.

Myth 4: You Should be Active Everywhere

With so many platforms and apps out there, it’s tempting to just sign up for all of them, but you shouldn’t. Your time is limited and your money is finite. Spend it on social media outlets that actually make sense for your business. If your audience isn’t on Snapchat, don’t waste your time with it. And if one or two networks really aren’t getting results for you, find something else to focus on.

Social media has revolutionized the way we connect with people, share information, and market our businesses online. Be sure to hire a Yakima SEO company who knows the ins and outs of social media marketing, so that you will reach your goals sooner.

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