Increase Your Business Reach And Engagement Via Twitter Advertising

By Author: Dave
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There are a lot of social media sites running nowadays. These are used by people nationwide, and most businesses are also using them to promote their products or services. One of the most popular platforms being used is Twitter. Twitter advertising is simple to do and there is no minimum advertising budget, so you might be interested in doing Twitter advertising for your business to promote products and services.

Types of Twitter Advertising

• Promoted Tweets: similar to regular tweets, but the difference is that the advertiser is paying to display the content to those who are not following that advertiser on Twitter. There will always be a "Promoted" in the lower left-hand corner, and it can also contain a video and will auto-play in the user’s account.

• Promoted Accounts: This allows you to promote your brand’s entire Twitter account. It is displayed in a potential follower’s timeline, and this ad will show up in the "Who to Follow" suggestions and in search results.

• Promoted Trends – this is a collection of the most popular topics and hashtags being used in real-time. This also ...
... shows up as one of the first spots under the "Trend for you" section both in the Explore tab and the timeline.

• Promoted Moments: they are also called "Twitter Story Ads." This is basically a collection of similar Tweets that tell a story. This allows your brand to share Twitter story ads longer than 280 characters.

• Automated Ads: This is good for new Twitter advertisers who are not yet sure how much to spend and those who have limited time. This will automatically promote your tweets and your brand’s profile. This is also called the "always on advertising solution."

The Advantages of Twitter Advertising for Business

1. It is a way to communicate with your followers by updating them with the current information about your business.

2. Tweeting about new products and special offers allows customers to find out more about products and can lead to sales. It helps you generate leads and potential customers.

3. It will show your brand’s personality. It gives followers a sense of business more than just a supplier of goods or services.

4. It is used for trend research on hot topics and to let users know what others are saying about your brand and competitors.

5. It will be useful for seeking feedback that will help your business improve because of reviews and comments.

6. It provides customer service. Twitter-savvy customers can ask questions via Twitter at any given time.

Twitter marketing strategy that works for your company

1) Create a great business profile—this is the first thing seen and the most important part.

• Username: Your username must be similar to your business name. Make a short username to save tweet characters.

• Profile picture: it is like your business logo, so choose a photo that will look more professional to increase brand awareness.

• Bio: this is the introduction so focus on your business and what you want to do and must be easy to understand by followers.

2) Tweet at the right time—be active in the afternoon, morning, and evening because this is the time where people normally go online.

3) Use language as naturally as possible, like you are just chatting. Ask questions that will provoke interaction with the customers and not just be answerable by yes or no.

4) Include and use hashtags—it will let customers find you easily, especially Twitter users who don’t follow you.

5) Viral topics are the best way to promote, so following the last chat will be one of the strategies you can use.

6) Response to likes, retweets, and mentions directed at you.

7) Make a creative caption - helps the audience to end up clicking on your content or not. It’s important especially if you share videos or content from other websites.

8) Be consistent - create content and release it at strategic times and be more spontaneous

Twitter advertising works best when properly managed by your business and can help your company to promote your products or services worldwide. If you need help on how to organize and start your twitter advertising, you can contact us and we will discuss on how to boost your brand and sales.

You may contact us at our website: https://www.onlinemarketingcentre.net/