Interactivity In Online Marketing

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Interactivity in online marketing gives you many more ways to make personal connections with your audience, which makes it far more likely that you can turn prospects into paying customers. With the advent of the internet, the old days of pounding the streets or the telephone making cold calls became tools of the past. Now, you can contact and interact with potential customers in ways that would have been impossible or impossibly expensive just a few years ago. You can use your website or blog to attract visitors, and then use interactive features such as webinars, videos, forums, and auto responder email sequences to get them convinced they need to buy from you.

Attracting visitors to your website or blog is the first thing you need to do to succeed in online marketing. Your strategy for doing this can include several tactics. You can buy paid advertising through Google Adwords or any of dozens of competing advertising networks. You can use social networking on sites like Facebook or LinkedIn. You can do article marketing by publishing work with links back to your site on article directories such as Ezinearticles and ...
... Articlesbase.

Once you start driving traffic to your site, you can begin the interactivity with your visitors that will turn them into customers. You can allow visitors to post comments on your blog to make them feel like you have a personal interest in them. You can set up a forum for visitors where they can share ideas and insights about your industry among themselves and where you can interact directly as a forum administrator. Administering an authoritative forum is an excellent way to build confidence in your visitors and that they can trust you for expert advice and excellent products.

Your website or blog should have a signup form that visitors can use to join your email list. By offering them something of value, like a mini-course or a discount on a new product, you will get a higher percentage of your visitors to convert themselves into leads on your email marketing list. Set up an auto responder series of emails to send out to your list at regular intervals. Your emails should offer a great deal of value to your prospects while not constantly hammering them to buy something from you. Over time, you can slip in a sales pitch every now and then and they won’t feel like you think of them only as prospects.

Once you have an active email list or forum, one of the best ways to interact with your members is through webinars. A webinar can be an informative session that gives a lot of valuable information away for free and answers visitors’ questions; at the same time it makes a pitch for your visitors to buy something from you.

Interactivity in online marketing will make your business much more successful. The more your prospects feel like they have a personal connection with you, the more likely they are to become repeat customers.

Contact us and we can help you take advantage of being interactive in online marketing. You can call us at 1-800-736-9618.