Mobile Marketing Market Research Analysis And Potential Of Market From 2020-2024

By Author: MnM
Total Articles: 86
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The global mobile marketing market size is expected to grow from USD 10.5 billion in 2019 to USD 25.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.9% during the forecast period. The major factors driving the growth of the mobile marketing market include the popularity of mobile marketing with increasing mobile devices, high penetration of mobile users, growth of social media and advertising, and increased use of mobile web and mobile applications.

Major mobile marketing vendors include Airship (US), Swrve Inc. (US), Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, L.P. (US), Localytics (US), Oracle (US), Salesforce (US), SAP (Germany), Marketo (US), Pyze Inc. (US), FollowAnalytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK), MoEngage (UK), Punchh (US), Sailthru (US), Leanplum (US), and Netcore Solutions (India). These market players have adopted various growth strategies, such as partnerships, agreements, and collaborations, and new product launches, to expand their presence in the mobile marketing market. New product launches and product enhancement have been the most adopted strategies ...
... by major players from 2016 to 2019, which helped companies innovate their offerings and broaden their customer base.

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By organization size, large enterprises segment to grow at the highest rate during the forecast period

Mobile marketing has been gaining traction in large enterprises as they now look to reach a new and larger audience and build stronger brand value. It offers enterprises a great opportunity to market their products through mobile campaigns and cross-channel marketing. The integration of analytics with mobile marketing solutions helps enterprises gather data through applications, social media, and other sources and analyze the gathered data to reach the target audience with the right content. A majority of the large enterprises now have mobile websites and mobile applications, and mobile marketing solutions, such as in-app messages and push notifications, which offer them the opportunity to enhance application engagement. Location-based marketing offers an innovative channel for enterprises to reach their target customers.

By vertical, the retail and eCommerce segment to lead the mobile marketing market during the forecast period

The retail vertical would undergo considerable changes in the years to come. Retailers are looking for advanced solutions to handle changing consumer behavior, particularly in the context of incorporating mobile devices into the shopping process. The increased adoption of smartphones and tablets, and the usage of mobile internet offer great opportunities to retailers to effectively market their products and services. Mobile marketing is playing an important role in helping retailers adjust to this changed consumer behavior. eCommerce brands are creating a personalized experience for users through mobile marketing. Gilt Group, a US-based shopping website, rewards its customers for their purchasing and social activity with loyalty and referral programs. Social media is another factor that is driving eCommerce site visits, and it is observed that the conversion rate from mobile is higher as compared to that from desktop.

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APAC mobile marketing market to grow at the highest rate during the forecast period

Based on region, the APAC (Asia Pacific) region is growing at a fast pace, as enterprises in the region are rapidly adopting the mobile marketing platform and services to provide an enhanced customer experience. The BFSI (Banking, Financial Services and Insurance), retail and consumer goods, and media and entertainment industries are widely adopting the mobile marketing platform to enhance their marketing activities. The social media marketing application is expected to grow at the highest CAGR due to internet and smartphone penetration in APAC. Furthermore, the growing companies in this region need mobile marketing platform that can assist them in accelerating their marketing activities, tracking and reporting marketing campaigns, and generating more leads. Therefore, mobile marketing platform vendors are looking toward APAC as a high growth area for offering mobile marketing platform.

Table of Contents

1 Introduction (Page No. - 18)
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.3.3 Years Considered for the Study
1.4 Currency
1.5 Stakeholders

2 Research Methodology (Page No. - 21)
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Research Assumptions
2.6 Limitations

3 Executive Summary (Page No. - 27)

4 Premium Insights (Page No. - 32)
4.1 Attractive Opportunities in the Market
4.2 Asia Pacific Mobile Marketing Market, By Component and Country
4.3 Market Major Countries

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