How Conscious Fashion Came In A Jute Tote Bag

By Author: Rahul Sethi
Total Articles: 31
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In recent years, jute and cotton tote bags manufacturer in India has been facing a polarised market shift, where there is high demand across the world for sustainable fabrics, on the other hand, there is stark competition from synthetic fibre markets and the pandemic posing a serious backlog to the production and exports. But despite the challenges, Jute and Hemp-based fashion continue to burgeon and empower the Conscious Fashion sense and sensibility.

Jute Fashion From the Perspective of Jute Tote Bags Manufacturers in India

Over the years the ban on single-use plastics has shifted the focus towards more eco-friendly shopping bags made of jute and cotton.

India is the largest producer of raw jute, radically, every other jute tote bags manufacturer in India, also enjoyed the burgeoning business opportunities pouring in from different countries.

More and more fashion labels and designers are experimenting with this fibre to create quintessential luxury apparel and accessories. Not just jute bags, but shoes, clothes, shawls, and even fashion jewellery have filled the horizon with a new perspective ...
... towards how beautiful conscious eco-fashion can be.

The Aspects of Jute: From Fabric to Fashion

While fashion-wise, jute and cotton bags have a similar way of approach, their production methodology is much different. The use of Jute in fashion is not as straightforward as cotton. Even though many cotton bag manufacturers also produce jute bags, the production pattern, prices and commodity work differently for each fibre.
The core features of Jute are:

• 3x stronger compared to Cotton fibres
• Jute Fibres have more UV-resistance
• Is sturdier than most natural fibres, hence it is more durable
• Cultivated in an entirely natural environment without the use of pesticides and fertilisers.
• It takes just about 4-months from cultivation to harvesting so it grows fast
• Jute requires way less water and land space than cotton
• The growth of jute plants prevents soil erosion

While all the above features look like benefits, it also means that Jute can be extremely coarse compared to cotton, the thickness of it requires a whole new setup of needles and garments stitching. Hence, the extra cost of using Jute in fashion is inevitable.

Another thing is that apart from the promotion of eco-consciousness, aesthetically, Jute is not as romantic as crisp cotton. The aspects created by jute are so used to having Jute Bags, Shoes Files and Folders, that it would take a highly visionary fashion designer to shift the focus to a more stylish example.

The Rise of the Eco Fashion Conscious Generation

Even though some of the world’s most distinguished Fashion Designers and luxury brands have worked with eco-conscious fabrics like Jute, it is not as widely used as cotton, in mainstream fashion.

They are mostly used by a tote bags manufacturer in India. Therefore, it is still a niche where there is always a concern for dwindling demand, once a new trend comes into the market.

The rise of the Conscious Fashion generation is finally going to see through the trends-setting aspects and the difference of a perspective.

Aim for Change

The position of Jute Fibre being traditionally that of a packaging material and tote bag material is bent on changing in the near future. The utilitarian ecological fashion projects that came in a Tote Bag can just as well become a fashion commodity, with just a new perspective.

Jute has already received a lovely makeover. With products like formal trousers, utilitarian bags, trench coats, there have been many fashion moments where fashion designers have hinted about the possibility of Jute coming out as a functional fabric for high-end apparel and fashion accessories. It's past time for the global fashion industry to drive jute market growth.

Back the Jute Totes Manufacture in India

If you are a fashion designer, the onus is on you!
While creating luxury apparel and accessories it is high time for fashion designers to keep in mind how their products are going to impact the environment and society.
Consider partnering with Jute and Cotton Bag Manufacturers in India to create your line of conscious fashion.

And to do this, you don’t have to transform your entire brand. Lean on the concepts that brands like H&M and Mango have created. By having a separate segment of “Conscious Fashion” these brands are infiltrating a concept, instead of enforcing it.
And when there is a choice, it is more likely for the conscious consumers to choose it!

So whether you are a consumer or a seller, it is about time you looked at natural fibres beyond the Tote Bags and Shopping Bags concept. The fashion-conscious ideas might have come in these bags, there is reason enough for it to go further in diverse other silhouettes.

Author Bio:

The author is passionate about conscious fashion and has collaborated with a tote bags manufacturer in India working on a fashion project. If you are in the fashion line, get all the information about sustainable fashion here.