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The Clubhouse For Public Relations: An Opportunity Or Crisis Waiting To Happen?

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By Author: Emily John
Total Articles: 2
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In the world of music, the ability to connect with other people and be able to share what you’re listening to with new friends is extremely important. But if you listen to more than a few songs every day as we tend to do, it can be hard to keep up without this crucial audio app because we want to share our thoughts about every song that catches our attention. That’s why we’re a big fan of Clubhouse!

It seems to be getting a little bit more difficult to say yes or no. However, it depends on so many things in every situation given by each different company. Sometimes, organizations will opt for more risk-averse approaches where you want to play it safe because there are no clear answers. This can make sense if they are trying to figure out the public relations strategy of a new company and therefore seeming like giving an uneducated response gives them the best result. Other times, the organization may understand what their public relations strategy is but see value in taking a chance on making it seem bolder with their response and knowing ...
... that sometimes you have to make an educated guess at times when you're operating in uncharted territory.

Controlled Messaging

This is a very “online” thing to say but it is true. As a moderator in Clubhouse, you can let members of the online community participate in the conversation by inviting others to join. You can add and remove participants from the stage with the click of a button. The clubhouse is an online community where everyone with an internet connection can use to talk amongst one another, so it better has more than one voice speaking at once when using the app for this purpose.

Influential Audiences

Several months ago, Clubhouse was enjoyed by exclusive niche users. Investors, founders, musicians, journalists, and any kind of connoisseur got in early on the ground floor to see how it all worked. And now that we've opened up our doors and made it more accessible to anyone who asks for a ticket, usage has skyrocketed overnight! Nowadays I can see that most of these people are very active within multiple social media platforms with many using Twitter to publicize the rooms they're enjoying or the discussions they're taking part in. And although the influence is subjective, these folks have engaged communities across various social media channels - and if you ask me then I'd wager that this is quite an influential group!

Traditional Media Is All Over It

The clubhouse has been having fun collaborating and communicating with people from more than just sports but many other types of business too! There are several reasons why Clubhouse is getting a lot of attention in the tech world right now. One of the most important ones is that these days it's a necessity to be mobile if you want to succeed as a company of enterprise. We're excited to see new members every day who want to take advantage of what Clubhouse has to offer them on their terms and in their unique way!

Controlled Messaging

Social media has evolved quickly over the past few years, particularly because of popular platforms like Facebook, Twitter, and Instagram. Years ago Jeremiah Owyang wrote a post about social media participation outlining two distinct types of users: corporatists and purists. A corporatist is someone who wants brands to participate in social media and knows how it can help with reaching their target audience profile across these networks, while a purist does not want brands on these platforms at all, since most are already against advertising within communities too.

Right now, Clubhouse is a bit of a niche app in the early stages of adoption and growth. I would say that there are plenty of genuine conversations happening but the majority of them contain genuine people without much bias or commercial agenda at all. It’s probably not a great idea to use social media channels to advertise (like Facebook) just yet as soon as you get while they might seem like they’re a great place to find genuine participants, it’s also generally true that when you start trying to buy likes or followers that come off fake, you can lose everything. There are always exceptions!

The Content Has A Short Life Span

Taking advantage of the fact that platforms like TikTok, Snapchat, and Instagram all have short shelf lives for content makes perfect sense - but this is only valuable if you own the content and can continue to host it in your Clubhouse room or connected pages in the future. If you're sharing this kind of content on a platform with no long-term archiving, then you're running the risk of losing the opportunity to reuse it in the future. Recording live streams without permission does break our community rules here at Clubhouse - so please remember to only post original audio content into chat rooms, as well as independently host any files you might want to share with other members.

Hard To Track

As with most new social apps, Clubhouse does not have the capabilities to analyze social data to measure the effectiveness of any program, club, room, or engagement within that room. So it may be hard to justify the time and or budget spending time using the app for business reasons.

More About the Author

Emily is a Content Writer and Social Media Marketing who is passionate about writing and social media. She has learned on the job from the various companies she has worked for in the past 3 years. When she is not writing, she spends her time reading, watching Netflix, and chilling with her pets. Emily has a Bachelor's in Fine Arts from Ateneo de Manila University.

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