Types Of Digital Marketing

By Author: saket bhardwaj
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Search Engine Marketing (SEM)
SEM is a paid digital marketing tool that helps to put paid advertisements on the search results page. These advertisements look similar to organic search results in Google search, however, the “Ad” label appears as a prefix that distinguishes it from the organic search results. For this type of Digital Marketing, Google AdWords and Bing are the ideal tools. Some of the features of SEM are as follows:
• SEM usually covers both PPC and SEO.
• Since it includes keyphrases/Keywords, it channelizes traffic to your website.
• It helps to increase your website ranking on search engines.
Search Engine Optimisation (SEO)
Besides the paid search, there is another option of ranking your page on top and this can be done through Search Engine Optimisation. SEO, which is one of the most popular types of Digital Marketing, functions by optimizing your website to “rank” more eminent in search engine return pages, thereby raising the organic (or free) traffic of your website through various channels. An efficient SEO strategy is made up of various synergistic ...
... techniques including, keyword research, backlink building, content creation, infographics, etc. Below mentioned are the three major types of SEO.
On-page SEO This type of SEO concentrates on content that is present “on the page”. This content is formulated keeping various factors in mind including keyword research, competitor analysis, page speed, etc.
Off-page SEO As the name describes, it deals with all the activities that take place “off the page”. This includes link building, social media presence, interlinking pages, video sharing, guest blogs, etc.
Technical SEO This type of SEO deals with the backend of your website or webpage. The primary objective is to help you web page crawl easily by optimising attributes like Image compression coding, structured data, CSS, etc.

Pay-per-click (PPC)
Considered as the most prominent types of Digital Marketing and a powerful tool for paid advertisement campaigns, PPC is a technique of channelizing traffic to a host website by paying a publisher each time the ad is clicked. One of the most popular examples of PPC is Google Ads, where the ads are assigned to the top of the targeted keyword. Twitter ad campaigns and sponsored messages on Linkedin are some of the examples.
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Email Marketing
E-mail or electronic mail is a faster way of communicating between people or groups of people and can be used as a marketing tool to promote businesses. Email is usually used to transfer content or advertisement links carrying promotional content and discounts used to steer traffic towards the business’s website. Some of the types of emails that mail marketing campaign include:
• Follow-up URLs embedded in emails.
• Customer welcome emails.
• Blog subscription newsletters.
• Holiday promotions to loyalty program members.
• Tips or similar series of emails for customer nurturing.
Social Media Marketing
Social networking sites are very powerful tools for promoting business. Moreover, strategizing your campaign becomes easier due to the availability of target audiences. Social media marketing increases your brand identity and your presence thereby enhancing your brand experience, direct traffic, and leads for your business sales. Facebook, Twitter, Instagram, Reddit, etc are some of the popular platforms of Social media marketing.
Affiliate Marketing
Affiliate marketing is a growing field of marketing that can be understood as a simple process which involves an individual actively promoting as well as selling a product or services of any other organisation for earning a profit. Out of all the types of digital marketing, in this one, the client is not a full time employee of the organisation it is associated with. Rather, they just rely on their commission by promoting/ selling their ultimate product or service. There are assigned websites through which companies can track their sales through affiliate marketing. In the channel of affiliate marketing, mainly there are three parties involved-
1. Manufacturer or Product Creator
2. The Affiliate
3. Consumer/ Customer
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Viral Marketing
Viral marketing is a form of strategic marketing in which the interest is ignited through or the sales are promoted through circulating a message amongst the common audience through users. In viral marketing, the users are chosen to promote the product through their word-of-mouth. Owing to the intensity of reach, social media platforms now become the habitat of viral marketing. In viral campaigns, a simple video with a catchy phrase or content is created targeting the right audience. Then, it is shared on the internet to promote sales. Out of all the types of online marketing, it is observed that viral marketing is easy on the pocket.
Types of Advertising
Mobile Advertising
Any sort of advertisements that you come across on your mobile phone or tablet comes under mobile advertising. It can be done through visual ads, text messages, banners or messages that come with the embedded website. Apart from these common types of mobile advertisements, you may also find Ads that require you to download a particular application.

Social Media Marketing.
Affiliate and Influencer Marketing.
Email Marketing.

Takeaway:- The Digital marketing classes in wakad are designed to build or consolidate your digital marketing know-how to gain new skills and support your ideal digital marketing journey. The digital marketing training institute provides workshops conducted by in-house experts to help you understand the critical fundamental components of digital marketing and develop a successful digital strategy.