What Is Google Ads And How Does It Help Your Business?

By Author: Harry Sazos
Total Articles: 152
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If you’re looking to get more clients without doing more legwork, Google Ads might be the perfect solution. If you’re not familiar with Google Ads, it’s an online advertising platform that allows businesses to place ads on other sites across the web in order to reach consumers through paid searches and text links. You can use Google Ads in conjunction with other marketing platforms or as a stand-alone service, depending on your business goals and budget. This article will explain what Google Ads and how it can help your business grow online!

What Is A Google Ad?

Google ads (formerly called Google AdWords) are a pay-per-click program that allows you to get your business in front of consumers online. For as little as $1 per click, consumers can click on links within your ad that take them directly to your website. This gives you a great opportunity to provide information about your products or services for free, but only if you know how to maximize those clicks. To help with that process, many companies employ an AdWords agency Sydney specialized in managing Google ads campaigns.

How Do Google Ads Work?

Google ...
... ads are placed on websites. When a user clicks on your ad, they are taken to your website. Google AdWords works by paying Google each time your ad is clicked. If a user clicks through your ad but doesn’t purchase anything or sign up for a newsletter, you’re only charged for that click. If you pay $10 per click, it doesn’t matter if only one out of every hundred people clicking on your ad (1%) purchase something. You’re still paying a net $9.99 to Google for each person who clicks through and buys something from you. These pay-per-click costs can vary based on factors like location and demographics.

When Should You Use Google Ads?

Google ads can help your business when you’re ready to grow. If you aren’t getting a lot of traffic from Google organic search, then it makes sense to start using Google ads Sydney to drive more traffic to your website. Using Google ads won’t get you any higher rankings in Google searches, but it will increase your overall visibility, making people more likely to find your website or product page.

How Do I Get Started With Google Ads?

There are two ways you can begin using Google ads to help grow your business. The first option is to contact a Google ads agency Sydney. An AdWords agency specializes in setting up and managing Google ads on behalf of clients. The second option is to set up Google ads yourself. This is a more difficult process, but it provides you with complete control over your budget and ads. To start working with an AdWords agency, go online or ask friends for referrals based on their experience with different agencies.