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Law Firm Seo – Why Is It Important?

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By Author: Genie Crawl
Total Articles: 28
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A study carried out in 2017 showed that the legal industry is one of the most when it comes to Search Engine Optimisation (SEO). After more than three hundred search engine results pages were studied over a range of industries, the study showed that law firms have serious barriers when it comes to generating quality traffic to their sites.

This shows the importance of a law firm SEO strategy, especially local SEO. Each law firms strategy is tailored to generate traffic, attract local clients and provide valuable information to get them to use your services.

SEO has proven to be an effective lead generation strategy for law firms. Law firms are location-based, which means they target clients in a certain geographic location. Local SEO can help you reach your local audience. The great thing about local SEO is that you can compete against the larger firms in your area, putting you on an even playing field.

When people look for legal services these days, they use the internet. They start with a search engine, such as Google which is the biggest search engine out there. They type into the search engine to find ...
... law firms in their geographic location. Keywords are used for specific services or to find answers to questions they have. Optimising your site based on location and keywords can help you rank higher in SERP's (Search Engine Results Pages).

The higher your website ranks in SERP's, the more clicks you will have with potential clients looking for the information that they need. Law firm SEO can help you increase ranking in search results, drive quality traffic to your site and convert them into leads. You can outrank the local competition, drive more phone calls and client visits and collect positive client reviews to boost reputation.

The great benefit of SEO is that it makes you credible and trustworthy, it boosts your reputability in your particular legal niche. Outranking local competitors is a major benefit with the top three search results enjoying the highest volume of clicks. Your content is boosted using analysis and keywords, ensuring that you answer questions and provide information that users are looking for.

The first page of SERP's is important, you don't have to be in the first place, just on the first page. It's a fact that more than seventy per cent of people searching online only search the first page, while only seven per cent move on to the second or third pages. Your web page is only going to take up one spot in the search results, therefore you need to optimise your Google My Business profile.

Your Google My Business profile is important when people do basic online searches, such as “lawyer near me,” for example. Users then click on your website link and can call you on the number you provide in your Google My Business profile.

Blogs, press releases and articles are very useful in pushing your legal firm forward in terms of search results. Content can include how-to guides for legal topics, local practice area pages, frequently asked questions, checklists, interviews, event guides and more.

Encouraging your clients to leave a positive review online is a great way to boost your online reputation and credibility. Positive reviews show your firm can be trusted and offers high-quality services. The more positive reviews you have the less likely a negative review will impact your ability to secure new clients through your online marketing endeavours.


About Us: Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team that provide digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and free site analysis. To find out more, visit https://www.geniecrawl.com.

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