Where To Buy Authentic Health And Wellness Products Online In India?

By Author: praveen singh
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Let's break the popular notion first!
Health and wellness products are either prescribed by doctors or consumed by bodybuilders and athletes!

NOT TRUE ANYMORE!

If we go back to the pre-COVID 19 times, the above would be a justified statement but now lockdowns and COVID 19 have reshaped the concept of health and fitness in India. A parallel fitness clan has come up since 2019. This encompasses the fitness freaks, walkers, joggers, cyclists, yoga practitioners, or anyone who dedicates a pre-decided time to health and fitness.
Protein, fish oil, multivitamins, meal replacements, vegan nutrition supplements are catching up to be a household name. The people collectively are realizing the importance of a healthy lifestyle.
Habit Changes in Consumers

• Substitute: Consumers are now substituting unhealthy snacks with healthy products available in the market. They now prefer to munch or binge eat mixed seeds, nuts, baked high-protein snacks, etc.

• Nutrition Checker: With the coming of the health apps and calorie & nutrition checkers, consumers are willingly keeping a tap ...
... on what they are eating and the nutritional composition of the same.

• Protein Preference: Since 2019 many protein supplement brands have been launched in the Indian market targeting non-gym goers and non-athletes. Various innovative and new products have been introduced for men and women making protein supplements a family food or ingredient now.

• Exercise Routine: A break from the fast-paced life gave people a chance to contemplate about themselves, slowly and steadily building a habit of exercising regularly.

• Buying Pattern: The 'Let's go to the shop to buy' statement has now changed to 'Let's buy online'. Along with regular buying, a new segment to buy health and wellness products online has been on a rise.
These changes in consumer patterns and buying behavior are making India a thriving market for health and wellness brands.
The Market of Health and Wellness in India
As per Statista, the health and wellness sector of India was valued at $ 8.4 billion in 2018, expecting to grow at a rate of 14% between 2019 and 2023.

A popular study by Numr Research also indicates that about 33% of the millennial population spends around INR 4,000 per month on health and wellness. The market of health and wellness includes but is not restricted to buying nutrition supplements online. This arena includes subscribing to apps, spending on food, supplements, gym memberships, CPG products, etc. Another important catalyst to spreading fitness and health in India is social media. The rise of social media and its increased usage & viewership has been a great medium for spreading information about health, exercises, health and wellness products, how to buy health and wellness products online, apps that are calorie and nutrient checkers, etc.
As the wheel turns beyond the unexpected and the population of all ages are now regularly monitoring their health and other vitals, the demand for health and wellness products and nutrition supplements seem to keep rising leading to launches of domestic and international brands in the Indian market.
What to Check While Buying Health & Wellness Products Online?
To buy health and wellness products online one must be very careful about the authenticity of the products. Those who have been consuming nutrition supplements for a long time understand the need of taking authentic products.
Hence, when one has to buy nutrition supplements online they must lookout for the following before purchasing the product.

• The Authorized Certificate: Most sellers display the authorized certificates on seller platforms to confirm that they are authorized sellers of the brand providing authentic supplements.

• The Authenticity Scratch Sticker: Look closely at the images displayed, most of them have the authenticity scratched sticker, that can be scratched and code can be shared to know whether the product has reached via an authorized and official channel or not.

• The Expiry, Importer, and Distributor Details: Many seller platforms display the information about the distributor and importer, this can be rechecked on the internet to match the details and confirm that the distributor or importer has the exclusive or authorized dealership of the product.

• Reviews: Another way to check whether the product or even the marketplace is a safe place to buy health & wellness products online is by going through reviews of the marketplace and the products within and outside the selected marketplace.
Marketplaces to Buy Authentic Health and Wellness Products Online In India
There are a plethora of online marketplaces to buy health and wellness products online along with nutrition supplements in India. Where players like Amazon have these products listed, many online marketplaces have been dominating their share in the market that are specially dedicated to health and wellness sectors. Domestic and international brands also have their WebPages that sell their brand nutritional supplements in India.

• Uniglobal.org
Initiated by Uniglobal Distributors PVT LTD, www.uniglobal.org is an online platform for purchasing authentic nutritional supplements of international and Indian brands. Uniglobal Distributors Pvt Ltd are exclusive distributors of Musclepharm, MuscleTech, SixPack Nutrition, PHD Nutrition, My Protein, etc in India. This is a safe and authentic buying as the website sells only those brands they are authentic distributors of in India. An easy and seamless process of buying, it has products ranging from wellness to fitness and health.

• Healthkart.com
Another popular marketplace in India is Healthkart.com, they have a range of products to offer in the health and fitness industry. To buy nutrition supplements online, this is another platform that houses many vendors who sell various health and wellness products online.

• Nutrabay.com
Just like the above, Nutrabay is a trustworthy online place to buy health & wellness products online. An easy-to-navigate website, Nutrabay has listed products ranging from fish oil capsules to whey protein and vegan protein.

• Healthgenie
Another online portal Healthgenie.in serves the Indian subcontinent with sports nutrition products of various brands. The E-Commerce website has many brands listed in its portal, serving a wider sports nutrition umbrella that is goal-oriented.

• HealthXP
Tagged as India's authentic online protein supplements, Health XP is an online store of protein supplements. The online shop houses whey protein, mass gainer, isolate, etc.

Conclusion

As the population is becoming more and more active, the need for awareness about health and fitness supplements and their availability is becoming essential in the Indian subcontinent. The launch of apps like Healthify, Rebel Asana, and others in the genre is making the users question their lifestyle choices.
The ascend of the online shopping market in India has given much push to the consumption of health and wellness products. Dedicated online selling platforms to buy nutrition supplements online and various social media channels to support the promotion of a healthy lifestyle is a definite beginning of a new era in health and wellness.
The article aims at providing the users and consumers with authentic information that can be helpful for those who want to buy health and wellness products online. Ensure to buy from trusted sources and websites online to get authentic products that would be safe to consume and effective to show desired results. A happy fitness journey to all!