Seo Website Redesign

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If you have been trying to optimize your website, you have likely spent much of your time researching keywords, participating in forums and building a link list. You may not have stopped to consider your website itself. In reality, website redesign is an integral part of Search Engine Optimization (SEO). It isn’t enough that your site is visually appealing to human visitors. It must also be appealing to search engines. Designing a website that attracts both types of visitors will not only improve your rankings, it will typically make it easier to convert visitors †your real goal.

It is important to recognize the fact that many of the tools and techniques we use when designing web sites are completely ignored by spiders. Flash and graphics with embedded text look great to humans, but search engines don’t give them a second glance. Because of this, it is important to redesign your website to include plenty of textual information and elements. Whenever possible, stay away from full flash animation. If you do choose to include it in your website, be sure that you also include keyword ...
... rich content along with it.

When working on your website redesign, there are several areas that will require your attention.

1. Overall Look: Be sure to keep your website clutter-free. Having a home page jammed with banners, ads and pictures is overwhelming to the human visitor Instead, strive for a simplified look that is easy to read. Also, make sure that you have clear call to actions.

2. Include a sitemap: Sitemaps are a favorite crawling ground for search engines, in fact some search engines, like Google look at them first. Make sure that the Content Management System you will use to build your site has a dynamic sitemap functionality. This means that every time you add or update content on your site, your sitemap will be updated automatically as well.

3. Content: It isn’t enough to simply include content on your site. It also must by engaging and properly written for the human eye. Good copywriting includes call to actions and really provides a value to the reader.

Website redesign is often geared towards simply increasing user interaction and should also improve rankings with the search engines. There is another benefit: improved conversion rates. By creating a website that is simple and attractive, you are increasing the chance that your visitors will do what you want. For example, a clearly designed home page with a clear call to action will make it more likely visitors will click through and fill out a lead form or make a purchase.

When working on your website redesign, always remember you have a dual purpose. You want to increase your rankings while improving the site for human visitors. The effort you spend will pay off in increased conversions. Contact us if you need help with the Re-design of your site, we can help!