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How Search Engine Ranking Factor Affects Your Business?

As you know that, every single person is searching for his or her queries on the search engine like Google, Yahoo, and Bing. That why search engine is giving result according to relevancy of the content. Therefore, here are the points how ranking factor affects our business:
Relevant content: It is the vital part for ranking website. Traffic your audience or we say users when ever comes to Google searches for query then Google give result based on relevancy. Therefore, users click on the first website then he go to the first website and got the answer to the query or buy products or services and gets satisfied from it so he/she returns so, why will he/she go to your website here we looses user who can be a future potential customer.
Fresh content: As like us Google or any other search engines also wants fresh content and what we do not do is upgrade our content of the website. It affects the ranking of the website and we will not be able to get traffic.
The length of the content: These day’s searchers want to be educated and will not satisfy with introductory information. Google, thus, looks for authoritative ...
... and enlightening content to rank first. In addition, its common sense that the longer you’re content is, the higher the circumstance that you can cover further aspects of your content.
Duplicate content: Not all factors can appreciatively affect your rankings. Having cognate content across varied web pages of your website can hurt your rankings. Avoid cloning content and write original copy for each web page.
Google Search Console integration: Ultimately, having your website authenticated at Google Webmasters Tools is said to be helpful with the indexing of your website. Indeed if that is not the case, the tool provides priceless data you can use to optimize your website more.
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