How To Manage A Small Law Firm Reviews

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Reputation is vital for every law firm size, but it is of most importance for small law firms. Managing a small law firm’s review is essential to improving the firm’s reputation.

Reviews will bring in the majority of clients and revenue. While you and your legal team may hold valuable expertise and knowledge in your area of the law, it is difficult for small law firms to compete with large firms when it comes to internet advertising; for these reasons, client reviews matter.

Managing a law firm review comes down to ethically curating and responding to past reviews. It also involves encouraging satisfied clients to leave positive feedback for your firm.

Why are reviews important for your law firm?

You need to be aware of how your clients find your law firm in the first place to grasp the impact of online reviews fully. Most of your clients get your name after searching it on a search engine. Your ranking in the search engine results depends on factors, such as location, keyword search use, area of specialization, SEO, etc.

Google reviews are another key factor in your law firm’s rating. ...
... A Google user can post a review about you and your law firm no matter if they are a client of yours or not. Such reviews aren’t always vetted, so there is a chance of receiving negative reviews from people you have never provided your services to.

It is essential to know how to manage small law firm reviews as they play a vital role in determining your ranking in search engines and the public opinion of your firm. Read more about how to manage a small law firm review at getlegalpracticebuilder.com.

Monitoring reviews

Monitoring is the most important yet most underrated part of managing your small firm reviews. A monitoring review gives you an idea about where you stand. It helps in answering questions about your firm’s marketing.

It is a great move to go online and monitor reviews to see if new reviews answer fewer clients than you once did or if there is a sudden surge of interest.
Deleting reviews

Deleting reviews is generally frowned upon; however, there are occasions when people post reviews saying things that are way over the line. Yelp is one of the review forums that give you the option to report offensive reviews. An offensive or slanderous review won’t permanently get removed, but it is worth trying.

Reviews offer insight

Online reviews offer insights that your clients typically won’t give you directions. Imagine a scenario where you get a review of 4 stars out of five where the client mentioned that she experienced a delay in getting answers to the questions because she doesn’t use emails.

Depending on such reviews, you can dismiss the delay as an outliner issue or take a look at other channels of communication, so clients never feel ignored or out of touch.

The five-star review

A five-star review is a best-case scenario. It does more than boost your confidence; it increases your firm profile too in the online world. All top marketing strategists agree that promoting positive reviews is vital for managing reviews for small firms.

You can add 5-star reviews to your existing marketing materials, like your website or social media pages.

Etiquette for responding to law firm reviews

Whether you like it or not, you should respond publicly to defend your firm against negative reviews on a touchy subject. Your intention to respond to a negative review should be to politely identify and rectify any shortcomings from your end experienced by your client.

With that said, a few bad reviews do not harm. All the businesses in the world have a range of reviews; after all, a business with only a 5-star review can arouse the suspicion of potential clients.

How to get clients to post reviews?

There are several ways to ask for a review without asking for a review. Here are some examples of how to do it:

Include a “testimonial” page on your website and invite your past and current clients to fill out a web form to leave their testimonials
Include a “share your experience” link in the signature line of your emails

To conclude –

A firm has to make its judgment calls when how to manage a small firm review arises. With the right strategy in place, you can improve your and your firm’s review, client intake, and search engine rankings.

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