123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Service >> View Article

How Retailors Are Using Artificial Intelligence And Image Recognition For Product Monitoring & Analysis?

Profile Picture
By Author: Retailors are Using Artificial Intelligence
Total Articles: 24
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

With the e-commerce boom, today’s entrepreneurs have discovered that conservative methods of sales promotions or visual merchandising won’t withstand profits in the aggressive CPG industry. A lot of retailers have already implemented image recognition and Artificial Intelligence (AI) to deliver the next-level customer experience, starting a new era of the retail industry. As per Gartner, by the year 2020, 85% of the customer interactions in the retail industry would get organized by AI. Product recommendations, Product discovery, as well as trend analysis, are a few areas for the implementation of image recognition and computer vision. This blog discusses how CPG and retail companies implement image recognition.

1. Audit Product Placements

audit-product-placements
Customers are taking important buying decisions at stores and companies need to utilize different technologies to stay ahead in the competition. Collecting key consumer data assists companies in understanding their requirements better. Shelf recognition with computer vision digitizes store checking as well as it is important in collecting important ...
... consumer data with AI.

Computer vision with a profound neural network finds objects in images of shelves as well as classifies them depending on the brand, category, as well as items. It is useful in streamlining time-consuming, manual, and error-prone stores audits of SKUs to help the manual efforts directed towards the real job of product selling.

2. Trend Detection in Product Placements

trend-detection-in-product-placements
The product placement in the store could either make products sell like hotcakes or stay persistently on a shelf. Companies like Tesco have already started the usage of image recognition software for better product placements in the stores. Image recognition utilizes photographs of hotspots or shelves and immediately gives insights into preferences, consumer behavior, and product placements on display. As AI can interpret enormous amounts of data as well as offer important insights, which is not possible for humans to achieve with accuracy, planners can discover the product movements, how they get consumed or how good the product placement works towards having optimum ROI from placements as well as advertising messages. AI also gives insights into how any brand’s product is getting used across different social media and allows marketers in the efforts.

3. Evaluating Competition and Compliance

evaluating-competition-and-compliance
The majority of companies rely on sales reputation to audit company products’ placements, brand compliance, and brand presence at different outlets. It could be a tedious job. Image recognition could be used for tracking compliance with merchandising standards for every outlet as well as having superior trade program versions. Machine vision can also be used for tracking competitor brands, brand presence, placements, and policies using a competitor’s distribution, shelf strategies, and channels as well as offer important business ideas.

4. Category Analysis

category-analysis
Whenever you visit any supermarket, you are expected to get a product from P&G, if you want something in the pharmacy and beauty category. It is a result of the company staying watchful with customer trends as well as competitor behavior about the product categories. Using APIs, which quickly organize images into categories, recognize the stocks of competitors in these categories, as well as the competitor provides, allows P&G to create new marketing scenarios that result in more shelf share.

Conclusion
To sum up, image recognition technology helps manufacturers and retailers understand their marketplaces and respond in real-time. The drift is moving from online to offline using image recognition in the CPG industry. Characteristics like calculation or compliance of the product’s performance related to its competitors can be presented in a superior way rather than having manual procedures where there are chances of human problems and errors in procedure scalability. Also, image recognition is further developing allowing the clients to be directly involved with the manufacturers using wearable devices. Therefore, it’s time to comprise this new development and automate.

Total Views: 301Word Count: 610See All articles From Author

Add Comment

Service Articles

1. Pco Medical In East London: Your Complete Guide To Getting A Pco Driving Licence
Author: Aaron Peters

2. Complete Trimbakeshwar Pooja Vidhi – Rahu Ketu Pooja And Expert Rituals
Author: Pandit Sunil Guruji

3. Home Depot Price Scraping Analysis Across Top Retailers
Author: Retail Scrape

4. How To Choose The Right Granny Flat Builders?
Author: Aneesa Stein

5. Insights On Doing Business In India: Understanding The Indian Market Entry Strategies, Tax Policies, And Regulatory Landscape
Author: Nangia Andersen

6. Why Are Queanbeyan Motels Perfect For Weekend Escapes?
Author: Hamilton's Queanbeyan Motel

7. Air Conditioning Repair Surrey: Reliable Cooling Solutions From Heritage Mountain Heating & Cooling
Author: Evans Adams

8. Ductless Air Conditioning In Burnaby: Efficient Comfort With Heritage Mountain Heating & Cooling
Author: Evans Adams

9. 5 Common Reasons To Call A Honolulu Automotive Locksmith
Author: Kamaaina Locksmith

10. How Hydraulic Repairs Work For Heavy Construction Equipment?
Author: Abdullah Siddiqui

11. Smart Homeowners Choose Roof Cleaning Services In Hampstead Protection
Author: Pure Light

12. Walk Easy With The Best Orthopedic Footwear Brands In India
Author: lamirdesign

13. Commercial Real Estate Company In Burlington
Author: nicrorealty

14. Shopee Data Extraction For Opportunities And Key Challenges
Author: Retail Scrape

15. Driving Compliance And Growth Through Internal Audit Consulting
Author: Dr Sabine Charles

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: