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The 5 Best Social Media Management Tools Of 2022

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By Author: Savita Pal
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Children, adults or elderlies- everybody today is on social media. The rapidly growing digital landscape and equally growing social media user-base has made it a favourite of marketers. Added to this was the recent pandemic that forced businesses to adapt to the social media outlook. It also raised the screen time spent on social sites by 43%. This has increased the responsibility of the social media marketers by leaps and bounds. Thanks to some excellent social media marketing tools that have come to the rescue. These tools regulate the workflows, hit the right nodes and ensure that the content has reached the intended audience. Here are details of a few such Social Media management tools.

Sprout Social

Sprout social is a single hub for social media publishing, analytics and engagement. Scheduling with sprout Social enables the users to switch seamlessly between the social platform and manage them easily. Its dashboard is easy to use and includes the wholesome features of an expert analytical tool. These include campaign analysis, planning, scheduling, aggregate post feed and more. They help you ...
... analyse the performance of a campaign with quantitative and contextual data across platforms like Instagram, Facebook, LinkedIn, Google+, Twitter and more.

Buffer

Be it the scheduling of posts, performance analytics or precision market testing, Buffer is a one-stop solution for managing all your content on social media. It helps you schedule your social media post before weeks or even months. This helps with better planning of content so that it can be used at peak time. Market testing gives you insights on what are the outliers and the performers in your social media marketing strategy, what works for your target audience and assists in scheduling similar posts at a fixed time that can get more reach. Content-wise, reach and click-through rates are illustrated that helps users to sort the performing ones from those that don’t perform. The tool allows you to post the same image in different captions for different platforms.

HootSuite

If you want multiple social media accounts under a single umbrella, Hootsuite is the tool for you. It is known for all-in-one social media scheduling, monitoring and analytics. It is compatible with around 35 social networks. Furthermore, it allows users to maintain a database of extensions through a directory. It also includes a full scheduler across social platforms in advance, helping you build a strategy to schedule posts at peak engagement hours. Tracking with HootSuite allows you to track clicks and provides extensive monitoring and reporting of progress. Other features of HootSuite include single-window customer service management for multiple social platforms.

Sendible

Probably the best tool for lead generation, Sendible is a social media management software with around 10 social networks and blog services including Facebook, Twitter, LinkedIn, YouTube, Blogger and more. Bundles bulk scheduling, calendar views, quick reports, RSS automation, E-mail support, etc. It can manage multiple brands and aims to streamline how agencies and businesses plan their social media strategy. Social media scheduling and publishing, engaging features, strong monitoring, performance insights and built-in brand monitoring are some of its salient features that can make achieving your social media marketing goals a cakewalk.

Agora pulse

It is one of the top five social media management tools with a myriad of unique features. It excels in multichannel marketing, mobile app and Chrome extension, and other basic features required for a social media marketing tool. But several unique features make Agora pulse stand out in the race. It has a unified Inbox feature offering a “must-respond-to” category that prompts users to reply to an inbox, re-queue an evergreen content, and constantly promote it. It helps users create keyword-based automatic moderation rules that deal with spam to manage the good, the bad and the ugly in the comments section. Additionally, the tool gets the data about your most passionate followers and offers customizable PowerPoint analytics are some out-of-the-box features that the tool offers.

Besides these, multiple other tools in the market offer a competitive edge to the above-mentioned tools. However, the goals remain the same. Gear up your marketing game and lead the digital world from the front. An ideal social media marketing agency aims to avail the balanced benefits of these tools to excel in the social media marketing game.

More About the Author

I am working as a digital marketer from the past 5 years.

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