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Signs Your Agency Is Ready For The Post-covid World
Everything that we thought was normal in our personal lives and with work has drastically changed since the pandemic. Businesses too have faced a rocky ride as personal finances went for a toss and consumer behavior changed across the board. The impact of the lockdown and pandemic had far-reaching effects and we are still in the process of realizing just how much they have transformed our lives. New behavior patterns emerged as people started working from home and focused more on personal health and hygiene. This has resulted in the rise of new brands that cater to these emerging needs while others have pivoted to react to the changing consumer patterns. In all this, advertising agencies have had very different experiences. Some managed to sail the stormy seas and emerged stronger than ever as they adopted new working styles and strategies to meet the changing environment. It hasn't been easy for such places but a popular advertising agency Chennai claims that the attitude of the founders and the top bosses had an important role to play here. At the same time, many agencies in Chennai and other cities had to severely downsize ...
... their staff and downscale their offerings to stay afloat. The secret lies in how well they did or did not adapt to the changes that the pandemic brought along with it.
Wondering if your website agency Chennai or advertising agency is up to scratch when it comes to creating waves in this new normal or if they are able to understand the needs of your target audience in these ever-changing times? Let’s discuss a few signs that will help you understand whether your current agency is any good or not during these times.
Agile - If there's one thing the pandemic has taught us, it is this - we all need to be extremely flexible and agile. For over a year, nobody could predict how things would go and brand managers and marketing managers across the country had to strongly think on their feet to adapt and survive. If your advertising agency is quick and agile, it will be able to meet any and every challenge that will come your way in the years to come. This agility will ensure you are never caught off guard and can realign your strategy at a moment's notice if need be. It also implies that they are able to properly scale up and scale down work on your brand depending on the output required. This is another essential sign that they are ready for a post-Covid climate.
Led by strategy - For a long time, digital advertising agencies could get away by simply being effective creative agencies that could deliver remarkable creative work for their clients. These days, without a properly designed strategy, your business or brand is not going to come out a winner in this cluttered market space. Thanks to the explosion of e-commerce that the pandemic brought about, the number of brands selling online has gone up exponentially. More and more B2B players have also turned to the consumer goods sector and hence having a strong and differentiated strategy is extremely crucial. This kind of strategic clarity is a sign that your agency is always mindful of your end goals and isn't simply trying to tick things off their task list every day.
Disruptive - This is another important point that stems from the problem of overcrowded marketplaces online and offline. The number of me-too brands out there makes it very difficult for people to identify one specific brand from the crowd and often believe that brand loyalty probably doesn't matter. This is problematic for the entire industry. A good creative agency in Chennai should be able to help you find your unique voice and commit to it. If they challenge you or fight you on this, make sure you take the time to understand their viewpoint in detail. Ideally, they should help you identify and then own your unique space and reinforce it by regularly churning out new pieces of content and campaigns.
Resilient - There are a number of agencies out there that are in the business to make a quick buck. Very often, freelancers transition into creating their own smaller agencies and they still tend to think and work as an individual would. A good creative agency is one that is in it for the long haul and wouldn't get affected by the highs and lows of the market. While the pandemic was an unprecedented situation, one can expect things to remain unstable for a while and you need a partner that can handle this volatility without panicking.
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