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Boosting Your Seo
With close to 3.5 billion Google searches a day, one has to play by Google’s rules to rank high enough for potential customers, visitors, or readers to come across the content you are publishing. One of the best ways to ensure the success rate of the dissemination of your content is by improving your search engine optimization ( SEO) efforts.
WHAT IS SEO?
Search engine optimization, commonly known as SEO, is the practice of creating and optimizing relevant and strong content which in turn aids visitors, and search engine crawlers, in finding answers to their key queries. The anticipated ideal outcome of utilizing SEO on any given web page is to improve the quality of the content so search engines will choose to list and prioritize the same content within the first listings of search results. The result of this is increased traffic that your web content receives from search engines on a daily basis, further boosting the traction your organization gets.
HOW TO BOOST YOUR SEO
1. Use Google Analytics to Track Metrics
Google Analytics is a great tool for understanding your audience, what browser ...
... they are primarily utilizing, the most popular devises used to visit your site, which source your website viewers are coming from, etc. Once the audience is well understood, it will become easier for one to create content accordingly. In fact, Google Analytics also offers a tool wherein you can gain insights into your competitor’s traffic as well, and this may prove to be beneficial when a goal remains to outrank the competitors.
2. Constantly update Content
It is very pivotal to ensure old, redundant, and non-performing pages are then turned into relevant, fresh, and engaging content. It is very important to identify the pages which require a face-lift as they are the ones weighing the ranking down. Once identified, utilize new and relevant keywords and create content which is currently trending.
3. Ensure a strong Primary Keyword and Relevant Secondary Keywords
Researching keywords for content holds a two-fold advantage because it not only helps one to create a framework around which their content will be around, but it also helps one in understanding what the audience currently requires and resonates with currently. Understanding specific keywords which are best for the target audience and specific content type can help build a content strategy to boost SEO.
4. Diversify Your Backlink Portfolio
A diverse backlink portfolio signals to Google that your site is an authoritative source and that you’re generating links in a natural way versus relying on outdated black hat or other spam tactics.
Some ways to grow your backlink portfolio include:
Look for directories or “best of” lists in your niche: Reach out to sites curating lists in your niche and offer yourself as an expert along with any high-quality content you’ve created.
Ensure your content is shareable: Social media shares are another quick way to generate more backlinks, so ensure any content you create is easily shareable on multiple platforms.
Create newsworthy content and reach out to publishers: A successful content strategy should include creating data-driven content that tells a story. Whether through an original survey, public data, or your own internal data, create content around your results and share this with publishers. If you’re able to tie it to a trending news story, there is a high likelihood that the publisher will want to feature your data — and credit you back with a link.
5. Use Effective Header Tags to Target Google Featured Snippets
When developing content, you want to be mindful of how you structure your content on the page. Every page should have content organized logically, with the most important information at the top of the page. In fact, studies have found that 80% of readers spend most of their time looking at the content at the top of the page.
To get the most out of the keywords you’re targeting, consider adding jump links to the top of your page. This not only makes for a more enjoyable user experience, but it also allows you to use your header tags in more creative ways to go after Google Featured Snippets.
6. Remember to Optimize Images
Like written content, visual content can leverage better SEO. Image optimization helps your content rank higher on Google Image Search while also improving your site’s visibility.
7. Make Sure Your Site Is Mobile-Friendly
Recent studies indicate that over 60% of Google searches come from mobile devices. For this reason, it’s important to ensure that your website is optimized for them. Google rewards websites that are mobile-optimized.
8. Use Clean URLs and Meta Descriptions
Your URL and meta description are key factors in helping Google understand what your content is about. Although there is no hard and fast rule about the length of either of these to improve your rankings, the goal should be to make them both as concise and clear as possible while including your target keywords.
9. Decrease Load Times on Top-Performing Pages
Slow loading times are one of the primary causes of high bounce rates. According to Google, “speed equals revenue,” which essentially means that slow loading times increase the odds that your site visitors are going to leave your website page. For this reason, your SEO ranking is dependent on the speed of your website.
10. Continuously Learn From Your Analytics
Tracking your website’s performance can help you understand what works for your audience and what doesn’t. This way, you can create more content with their likes and dislikes in mind. There are many metrics that you can focus on and see which ways to improve such as source of visitors, how long each visitor is staying on a page, etc.
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