Development Analysis Of Global Martech Market With Forecast Till 2030

By Author: Kavita Sharma
Total Articles: 78
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The global MarTech market research is an intelligence report announced by Absolute Markets Insights. The erudite market study provides insightful data for readers to help them in making informed business decisions. Primary and secondary research methodologies have also been used to discover the correct and applicable data of MarTech market. Effective business strategies of key market players and of new startup industries are also studied thoroughly to provide extensive market knowledge. The report makes use of an effective analysis technique such as SWOT and Porter’s five analysis to present its accurate results on the market.

The major key pillars for global MarTech market are listed below: Adobe, Agent3, Artesian Solutions, Ltd., Brandworkz Ltd., BrightTALK, Concep, Cyance, dotdigital EMEA Limited, Episerver (Idio), Force24, Growth Intelligence (Pelucid Ltd), Lead Forensics, NextRoll, Inc., Oracle, Salesforce.com, SALESmanago, Spotler UK, ZEOTAP

In terms of revenue, Europe MarTech market was valued at US$ 30,999.89 Mn in 2020 and reach US$ 105,294.29 Mn by 2030, growing at a CAGR of 15.16% over the forecast ...
... period (2021-2030). The study analyses the market in terms of revenue across all the major countries in the region.

For more information about this report visit: https://www.absolutemarketsinsights.com/reports/Europe-MarTech-Market-2020-%E2%80%93-2028-802

In terms of organization size, the MarTech market is segmented into small and medium enterprises and large enterprises. In 2019, large enterprises segment accounted for highest share in the MarTech market and is also expected to grow at a highest CAGR, over the period of next eight years. The growth is attributed to availability of MarTech solutions offering personalization and automation of marketing processes across multiple channels, which enables seamless accessibility across the organization’s sizes.

Based on technology, artificial intelligence based MarTech solutions and tools accounted for highest market share in 2019, and is expected to further grow at a highest CAGR during the forecast years owing to the reduction in the amount of manual processes to be carried out in the marketing department by utilizing these tools. For instance, in December 2020, Salesforce.com, inc., introduced Einstein Automate, an end-to-end workflow automation solution, which offers the organizations with automation capabilities designed for every business function. Moreover, recently organizations are increasingly focusing on automating time-consuming tasks, which is creating the need for technology platforms offering increased productivity with automated workflows and data integration solutions.

The demand for MarTech tools is increasing owing to the need for enhanced customer satisfaction and experience through increased personalization offered by these solutions across various industries. In terms of end use industry, the retail and consumer goods segment held the highest market share in the MarTech market in 2019 and is expected to further grow during the forecast years.

Global MarTech Market Segmentation:

By Offering

Solutions
Services
By Deployment

On-Premise
Cloud-based
By Application

Advertising and Promotion
Display and Programmatic Advertising
Search and Social Advertising
Native Advertising
Others
Content and Experience
Email Marketing
Interactive Content Marketing
Optimization, Personalization and Testing
Digital Asset Management and Marketing Resource Management (MRM and DAM)
Product Information System
Search Engine Optimization (SEO)
Marketing Automation
Web Experience Management
Others
Social and Customer Relationships
Call Analytics
Account-based Marketing
Webinars and Other Events
Social Media Monitoring
Loyalty and Referrals
Influencer Marketing
Reputation Management
CRM Systems
Chatbots
Commerce and Sales
Proximity and IoT Marketing
Channel Partner and Local Marketing
Sales Automation
Affiliate Marketing
E-commerce Marketing
Others
Data Analytics
Customer Data Platform
Compliance and Privacy
Marketing Analytics
Others
Other Applications (Roadmap Software, Budgeting and Finance etc.)
By Platform

Mobile
Web
By Organization Size

Small and Medium Enterprises
Large Enterprises
By Technology

Artificial Intelligence
Machine Learning
Augmented Reality and Virtual Reality
Internet of Things (IoT)
Others
By End Use Industry

Healthcare and Pharmaceuticals
Banking, Financial Services and Insurance
Information Technology and Telecommunications
Government
Education
Media and Entertainment
Retail & Consumer Goods
Travel and Hospitality
Transportation and Logistics
Manufacturing & Automotive
Food and Beverage
Others
By Region

North America
Europe
Asia Pacific
Middle East and Africa
Latin America
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