Five Seo Mistakes To Avoid For A Successful Digital Marketing Campaign

By Author: T-showmedia
Total Articles: 26
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SEO is already complex and it takes a long time to formulate a base strategy. The problem with SEO is that it has so many elements that professionals sometimes overlook a few important ones that can make or break a campaign.

Inferior SEO optimization on a website can lead to shrinking traffic and plummet SERP rankings.

Here are a few common SEO mistakes that you should avoid:

Not Using Long-Tail Keywords
Content writers dread the usage of long-tail keywords as they have very low traffic volume and are difficult to infuse with the content. But long-tail keywords have a better conversion rate as they often depict the specific requirements of a customer. Including long tail keywords rewards the website in the long run as they are easy to rank and convey the intent of the customer.

Ignoring Mobile Optimization
Mobile users account for a major chunk of internet searches and if your website isn’t optimized for mobile users, you will lose thousands of potential customers. It is advisable to optimize your website ...
... and webpages for mobile users and recreate the same experience as it is available to desktop users.

Plagiarized Content
It is difficult to create unique content which encourages many websites to take the easy route and copy others. Whether it is straight-up stealing content or using AI tools, the results will always be negligible raise in your traffic along with penalty from search engines as well. You cannot deceive Google with copied content as it focuses on originality. It rewards higher rankings to those websites that create engaging and original content that can benefit the user. Originality and quality content should be the focus of any new website. It takes some time to rank but once you do, you hold the position longer because users find your content relatable.

Avoiding Link Insertion
Inbound and outbound links are crucial to any new post that you are publishing on the website. Try to add relevant external links to sources that match the niche of the post and the topic. For internal linking, try to add links to relevant words that you have already published a post on. This is an easy method to transfer link juice especially if you interlink a low ranking page from a high ranking page on your website. Never add non-relevant links and always try to space out the links. Interlinking also helps the users to visit other useful posts on the website that can provide additional information on a topic.

Keyword Research
It is crucial to do keyword research with a reliable and widely used SEO tool. The research showcases easy-to-rank keywords as well as the keywords that have high traffic volume. The keyword difficulty must be factored in before using a keyword and constructing a post on the topic. New websites should build up their domain authority by targeting easy to rank keywords first before moving on to the difficult ones.