How Your Brand Can Benefit From Stick Packaging

By Author: HWR Packaging
Total Articles: 25
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Numerous brands are now making a transition from rigid, traditional containers to flexible custom packings. Just as no two products are the same, packaging can also differ in slight but distinctive ways in the form of stick packs, stand-up pouches, flat barrier bags, and spouted pouches. Since packaging has the power to communicate so much about a product in merely a few seconds, companies around the world are now more eager than ever to explore and embrace new protective solutions and designs to help keep their products popular, relevant, and fresh.

Flexible packaging solutions are not only becoming a well-accepted choice among product companies in almost every sector, but even consumers are now preferring it over traditional packaging since they have so much more benefits to offer.

Over the years, stick packs have unobtrusively become a global packaging format amid countless market share leading products. Consumers and marketers alike have welcomed this flexible packaging solution due to its utility, form, and application in sever point of sale channels – including groceries, drug stores, convenience, and specialty ...
... stores – and for a huge array of product categories from dietary supplements, beverages, and food, as well as pharmaceuticals and nutraceuticals.

Stick packs offer consumers perfect travel accessibility since products can fit into wallets, gym bags, briefcases, pockets, purses, backpacks, and lunch boxes. They are ready to use, easy to pour into a food cup or bottle.

Moreover, they can be manipulated easily due to their tapered pour spouts, end-sealed design, scored perforation, corner/horizontal tear notches – while delivering incredible child resistance.

One great advantage of single-serve stick packs comes from their knack to promote extended shelf life and freshness. Their single-use makes them incredibly efficient compared to larger packages that are closed and opened frequently and introduce contamination, waste, and air. Moreover, for those consumers that are focused on portion control, single-serve stick packs deliver consistency of usage.
Stick packs present flexibility and customization along several dimensions.

Fill contents can vary from particulate, dry powder to liquids, creams, lotions, and syrups. Packaging can show a discrepancy in different sizes, dimensions, and display distinctive graphics as well as information such as ingredients, UPC, supplement facts, and directions. Features like tapered spouts or tear notches can be employed to further enhance ease of use, utility, and differentiation.

With stick packs, “less is more,” when compared to traditional packaging. They use less packaging material, making them much more affordable. Since they are much smaller in size, it makes products easier to transport as opposed to heavier and larger bottles and pouches that require bigger secondary packaging.

It is worth noting that stick packs fulfill all four “P’s” of marketing namely product, placement, price, and promotion.

When it comes to a product, stick packs can be used successfully for an extensive array of products and improve shelf-life, utility, quality, choice, and convenience.

Whereas for placement they present a flexible assortment for merchandising in all industries of trade. Moreover, prices are more cost-effective than larger pouches and bottles since they are lighter to transport, drive impulse and trial, and are compelling to consumers in emerging markets. Lastly, thanks to customized stick packs promotional opportunities can be maximized since it is flexible, small enough for trail and travel, and make sampling so much easier.

Right this moment stick pack packaging become central to many leading products and their popularity continues to rise among companies and consumers alike not only for its convenience but also for marketability, cost-savings, compliance, and safety.

About Us

HWR Packaging is an FDA-registered stick pack manufacturer with over 20 years of industry experience. We are based in Murray, Utah (USA) where we focus our attention on making your product exactly to your specifications and delivering them when promised, and at a fair cost. Our experience and our focus on your needs will provide the basis for a mutually beneficial relationship. We can help you take your stick pack product from an idea to the market. If you are looking for a contract manufacturer that has its roots in helping their customers succeed with their stick pack products you should talk to us. To find out more, please visit our website at https://www.hwrpackaging.com.