What Is Digital Marketing Strategy And How To Create A Successful One?

By Author: James Brown
Total Articles: 8
Comment this article

Introduction

=> Are you willing to explore digital marketing strategies or wondering-

=> What a digital marketing strategy is?

=> What is the benefit of creating a digital marketing strategy for your business?
=> Is digital marketing strategy more efficient than offline marketing?

=> What are the different types of digital marketing strategies?

If yes, then you have landed at the right destination, we are going to answer all these questions and help you gain more about digital marketing strategy. So stay tuned...

With growing technology and internet users, the market is shifting to the online world. Digital marketing competition is on the high rise. It's not only the presence but any brand's success depends more on how strong and active online presence they have. And your brand success majorly depends on your digital marketing strategy. According to research, organizations that follow effective digital marketing strategies have a higher growth rate than those focussing more on offline strategies.

However, with tech advancements such as AI and machine learning, marketers ...
... are better equipped with advanced marketing tools that can help brands to extend their customer reach and solidify their presence. But, it's your digital marketing strategy only that defines how to execute your online marketing plans, how to reach potential customers, and what is the right time to reach them.

If you want to grow your brand’s online presence, you need a solid digital marketing strategy that can help you grow your business by driving more valuable traffic to your page and earning more leads and conversions. In this post, we’ll dive into what a digital marketing strategy is? What are their benefits and what are the different types of digital marketing strategies that can propel your brand growth?

What Is A Digital Marketing Strategy?

A digital marketing strategy is a set of online action plans that need to be performed to reach specific business goals. In simple terms, a digital marketing strategy helps you with a perfect roadmap to execute desired online marketing actions at the right time via the most suitable digital channels to meet the defined goal. It may be brand promotion, generating more leads, improving ROI OR improving relationships with your audience.

Why Do You Need To Create A Different Digital Marketing Strategy For Every Business?

No two businesses are alike and their needs are too. Every business is unique in terms of scale, needs, industry type, customer type and needs a made-to-measure digital marketing strategy that fits their needs.

The benefit of Creating A Digital Marketing Strategy:

A digital marketing strategy will help you outline and create a clear roadmap to strategic goals. It will also help you determine benchmarks to hit, and the marketing tactics that will lead you to success. To do this, define clear goals and create your strategy around it to help you get there.

Moreover,with the right digital marketing strategy-

=> You can get access to millions of target customers online.

=> With less investment and effort, you can produce better results.

=> It's easier for new brands with smaller budgets to get high recognition and reach target audience cost effectively.

=> It provides real time data and allows you to structure your actions.

=> It helps in generating more leads and conversions to increase ROI.

=> It helps you improve your relationships with the audience in the long term.

How to create a digital marketing strategy ?

There are no one-size-fits digital marketing strategy businesses, so we can help you only with the right approach to create a digital marketing strategy that fits your business needs and adds more revenue to your bucket. Keep up with your critical thinking, brainstorming and follow the below-listed steps.

=> Set Clear Business Goals
=> Know Your Audience and Create Buyer Persona
=> Choose the right Marketing Channel
=> Establish Your Budget and Action Plan
=> Set Campaign and optimize it regularly.

Step1:Set Clear Business Goals

Before going to create a digital marketing action plan, you need to define clear goals, so that you can strategize according to what exactly you want to achieve. Your clearly defined goals will help your digital marketing team to draft a perfect digital marketing strategy that aligns with your business’s goals.

Step2:Know Your Audience and Create Buyer Persona

For creating a successful digital marketing strategy,it's important for you to know your audience. The best way to figure out your target audience is to create buyer personas of your potential audience, based on their demographics, preferences, buying behaviour. Creating personas would also help you reach a huge section of people that may be interested in buying your products or services.

Step3:Choose the right Marketing Channel

Digital marketing has evolved to such an extent that there is no limitation to the number of approaches and channels that you can use. Since there are various channels and platforms out there, it's important to choose digital marketing channels that best fit your business. Don’t rush with too many channels from the very beginning, we recommend you to gradually implement one channel after another only after optimizing the former one’s performance or when necessary.

Examples of digital marketing channels include:

Organic Search

Now internet users use search engines for various reasons ranging from research, shopping, to entertainment, result of that Google alone handles over 40,000 queries per second.In order to gain better organic ranking, marketers implement a digital marketing strategy known as search engine optimization (SEO). If your site has good organic ranking,it will get visibility on SERPs below paid ads.

PPC/Paid Search

Basically it is the practice of buying visitors to your site by paying a cost for every link clicked.For running paid search ad results on Google, you will need to sign up for a Google Ads account and implement a digital marketing strategy with your adword account,that fits best your business needs.

Display ads

Display ads are paid advertisements shown on relevant third-party websites in the form of banner, image, and text ads. They are also known as banner ads, appearing on web pages when users browse the website.

Email

Email is among one of the most popular channels that businesses use to communicate with their customers directly to them in their inbox, at a time that is convenient for them. Email marketing allows you to build relationships simultaneously with new customers, existing and past customers. Coupled with the right messaging and digital marketing strategy, email can become one of your most impactful marketing channels.

Social Media

Social media allows businesses to connect to potential customers by engaging them in a more personal and authentic way. With the help of various social media marketing tools, you will be able to understand the customer behaviour and interests of your target audience across various social media platforms. This will help you better tailor your digital marketing strategy to better engage your target audience.

From the above-listed channel , businesses have to choose the channel that best meets their needs and where they find more potential crowds.

Step4: Set the action plan

Once you know your audience and choose the channel then the next task is to draft a digital marketing strategy action plan. With

=> Establishing your budget plan including where you want to invest and how much.

=> Set the campaign according to your goals.

=> One you launch the campaigns, it's important to regularly optimize its performance.

=> Make the necessary changes if required.

Final Thoughts On Digital Marketing Strategy

A digital marketing strategy can do a lot for your business but you need a solid action plan. There are plenty of online channels to choose from, varying in price, outreach potential, usability, and purpose. What you need is a solid combination of channels and a perfectly made-to-measure digital marketing strategy that best fits your business.
Whatever the channels and approaches you choose, we recommend you to optimize campaign performance and customer behavior especially if it doesn’t work as expected. And always being adaptive changes, so stay open-minded.
At JanBask Digital Design, our digital marketing agency has more than a decade of experience in creating online marketing strategies that work best for our clients. Our expert team will help you develop, launch, and manage the digital marketing strategy that drives results for your business and helps you grow.