Introduction To Digital Marketing

By Author: Shashank Gupta
Total Articles: 2
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Digital Marketing is all about, marketing of your product with the help of electronic devices and internet. With the help of digital marketing any company shows their product to the target customers, it is also called online marketing.
Marketing means connect to the audience on right place and at the right time and in this era you have to connect with the audience where they are spending lots of time and that place is internet. Now startup & big firms all are using internet for marketing. Online marketing and offline marketing both are use for intract with the lots of audience.
Offline marketing requires lots of money for advertisement but in digital marketing you can advertise in whole country and in less budget compare than offline marketing. In 90’s companies advertise in magazines, news papers, radio and television and customers purchase that product after seeing that ad but in this era lot’s of people watching videos on you tube at place of tv, listining songs on different- different apps at place of radio and reading blogs at place of news papers that’s why companies using these platforms for ...
... marketing of their products.
with the help of digital marketing companies can target lots of audience. In 90’s people used to purchased products on physical shop and in market but in this time they are purchasing items online and in less time. with the help of digital marketing companies increasing revenue because they are connecting with wide range of audience. now companies prefer digital marketing because of more ROI.
Types of digital marketing
Display advertising
The use of web banners and banner ads placed on a third party website or blog to drive traffic to a company’s own website and increase product awareness.
Email Marketing
In email marketing sender send mail to the target audience and in group for generate traffice and lead nurturing
Search Engine Optimization
The process of improving the visibility of a website or a web page in search engines via the ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results
Pay Per Click
An online advertising model where the advertisers pay the publisher when the advertisement is clicked on, by an internet visitor
Social Media Marketing
The process of gaining traffic or attention through social media websites such as Facebook, Instagram, Linkedin, Twitter etc.
Affiliate Marketing
A marketing practicein which a business rewards one or more affiliates for each visitors or customers brought about by the affiliate’s own marketing efforts
Content Marketing
The process of creating specialized content such as info graphics, blog articles and e-books to attract more customers.
Advergaming
Advergaming refers to advertising using games. Advertising can be integrated into online games to promote products and brands online

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