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5 Tips To Create A Successful Android App
With the increasing level of competition on the Google Play Store and with more than 3 million applications already running on it, it has become crucial and challenging for the app developers to create an Android app that can stand out from the rest. Catching the attention of the users on the Android App Store is not that easy today. An Android application must have all the elements that the competitors are still lacking in and that the users are still looking for. The Android market is highly competitive with the maximum number of applications and users. And this has made it essential to build a competitive and user-driven application for the Android App Store.
Innovation and creativity are undoubtedly the key elements of building a successful application but that’s not all. There are certain other factors as well like the latest design trends, use of advanced tools, considering the user-specific needs, knowing the marketing trends, and a few more aspects must also be considered.
Some of these success keys and tips to successfully create an Android app are listed here for you.
Keep it simple:
The first and the most vital tip you must consider is to keep your app interface and features simple and easy to use. Make sure the purpose of the application is clear to the users. You must focus on its main objective and the purpose of the app. And this can only be achieved if you keep it simple. The users must be able to clearly navigate and use everything your application has. They must be able to easily find out what they are looking for. An easy usage ensures a great user experience. So, keep this first tip in mind.
Know your audience first:
Creating an Android application keeping the target audience in mind can increase the opportunities to stay competitive on the App Store. Users are always ready to even pay for certain apps when they find it completely satisfying their needs. Building an application for a well-defined audience can let you include features and functionalities that actually become the reason why more and more users search for your app.
After all, you are not creating the app for yourself, but for the users, right? Therefore, it is necessary to make a little effort in understanding their needs, expectations, and requirements first. Your application must address their concerns. So, make sure to build it according to the users’ needs and consider the users’ feedback as well to improve the receptivity of the application.
Another key factor you must consider is the app usability. Conduct your app usability test before releasing it on the App Store. Identify the details of the application that need to be tested. Explore the app thinking from the user’s point of view and make sure it serves the purpose well for which it is built. Overall, the application must give a great usability experience to the users.
Consider the right app design elements to give a stunning look to your app to drive the attention of the maximum number of users. Follow the Android app design guidelines that include things like Material Design, layout or patterns, styles, fonts, etc. Choose the best-suited design elements like colours, fonts, images, and graphics to make it look amazing. Don’t use too many elements as that can make the application look confusing and heavy, which can, in turn, hamper its performance and speed.
App optimisation and effective app marketing and promotion: -
Developing an application does not determine the success of it especially when it is for a competitive environment like Android. Getting the app noticed on top of the App Store is also important. More and higher visibility of an application also increases the chances that more and more users will download it. Make sure to use the finest app optimisation strategies and the latest Android app optimisation tools to optimise the app and to make the target audience take interest in installing and exploring the app and its features.
Also, you need to remember that a mobile application acts as the best and the fastest marketing channel that increases brand awareness and boosts user engagement. But just by developing the application, you cannot achieve that. App marketing and promotion are what you need to do after developing it and testing it. This will increase customer loyalty, user engagement, and will increase the overall ROI of the business.
Apart from these 5 major factors, it is also important to understand the Android market well and follow the Android application development guidelines. Android is currently dominating the mobile app market share, holding 80 percent of the market. And this makes it important to consider all these guidelines and factors stated above. These can truly work well when you aim to create a great Android application.
Johan Smith is a dedicated and experienced Android app developer associated with the top app development company in Australia, GetAProgrammer. The author has written this article to let you know the key tips to create an Android app successfully.
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