Factors Affecting Consumer Behavior In E-stores

By Author: Yourestore
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Technological factors: The software used and user-friendliness of the software and the knowledge of users about that the usage of such information technology services plays an important role in customer behavior in E-stores

Consumer related factors: The attitude to online shopping, cultural types, loyalty, ease of use, consumer education and income, usability, risk and trust, provider recommendations, and customer reviews also influence the user behavior towards various E-stores

Price factor: The prices available on the E-store relative to its competitors also influence user behavior. People always go for the most value for money option.

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