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How To Perform A Digital Marketing Audit

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By Author: Vertexplus Technologies
Total Articles: 6
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Introduction: digital audits are sets of evaluative actions on the Digital marketing consultant adopted to highlight or improve website rank.

What is a Digital Strategy Audit?

A digital marketing audit is an evaluation of all the marketing campaign steps taken and their current performance. Digital audits are crucial and essential to empowering the making of ideal digital marketing campaigns. But how do you evaluate or perform a digital strategy audit? What are the vital parts of a digital audit?

1. SEO Audit

Search engine optimization (SEO) is the core or foundation to digital marketing. Most of the other factors are elements within SEO or are vital contributing factors to digital marketing. From keyword analysis, on-page optimization, off-page optimization, responsiveness or technical issues audits are vital to digital marketing. Each of these aspects addresses and avails critical data that makes a digital marketing audit comprehensive and detailed.

2. Social Media Marketing Audit

Social ...
... media is a big platform for businesses to build relationships, gain more customers or publicity and expand business brands. The benefits and gains from social media are multi-faceted. But how do you tell your social media strategy is gaining traction or not? Check social media content performance, engagement and reach as well competitor analysis on the same metrics. Social media can drive several other parts of your digital strategy with key demographic data inputs.

3. Website Marketing Audit

Critical in all digital strategy audits is a fully comprehensive website audit that looks at technical and non-technical issues related to the website. These include website design, loading speed, user-friendliness and other core issues related to website performance. Google search console helps access vital data web page performance with details on ways to alleviate the technical issues. When websites perform well they draw more users and visitors that are crucial to the success of your overall digital campaigns and strategy.

4. Content and Content Marketing Audit

Content is king in digital strategy evaluation as it inspires many of the other strategies and search metrics. If content receives or has regular wide reads, shares and likes it means the content is engaging strategically on the digital front. But besides this what conversions and Google search rank does the content return in SERPs. A good content ranking is a key indicator of great performance.

5. Paid Advertising Audit

Auditing paid advertising involves key metrics like lead conversion and other key performance indicators such as click-through rates, reach, cost per click, cost per conversion and overall conversion rate. Besides tracking and evaluating ads and budgets is essential in paid advertising.
6. Competitor and Brand Reputation Audit
Competitors present vital data and information to assess and evaluate the performance of a business’ marketing strategy. To know where your brand actually stands is an essential detail in a digital marketing audit.

In Conclusion, every marketing campaign fundamental is targeted at a specific outcome and result for the benefit of businesses. Marketing Audit makes it plain apparent if the expectations and results converge and deliver desired goals and objectives.

More About the Author

VertexPlus Technologies Private Limited is a Global Technology Company delivering excellence across different industry verticals. With more than a decade's experience in providing innovative technology solution and service models for business impact – We ensure excellence in Business IT Consulting , IT Solutions and Digital Media Services to clients across the globe through carefully crafted strategy and execution approach combining process proficiency, technical expertise and domain knowledge. With a large pool of highly talented professionals, we always value continuous research and innovation to deliver quality solutions and services to fulfill dynamic requirements of clients worldwide. VertexPlus always strives to adapt futuristic approaches and technologies to help transform organizations into agile enterprise.

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