How Bulk Sms Technology Works

By Author: Get It SMS
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The phone is the easiest and most efficient way to reach your customers. Since one-on-one calls can be expensive, collecting SMS in Dubai is a cheaper and more efficient way to keep in touch with your customers. Bulk SMS is especially useful when you want to keep your customers informed of product updates, announcements, and new releases.

Bulk SMS is based on modern technology and can be used with little human intervention. This makes it very effective. You can use a server using an application programming interface (API) or a desktop using an SMS web interface to send bulk SMS.

API vs Web SMS

An API is available as either Hypertext Transfer Protocol (HTTP) or Secure HTTP (HTTPS) and connects a website or application to an SMS gateway. SMS portals are telecommunication channels for sending and receiving SMS (Short Message Service).

Web browsers enable online SMS services. SMS internet users prefer to receive “big numbers”, which are essentially the end user's phone numbers, rather than the “shortcode” option. The latter is also more expensive.

Regardless of the interface, the bulk SMS ...
... gateway service is highly specialized and in high demand and has tools to help you monitor status and generate reports.

The speed of bulk SMS delivery depends on several factors, but the most important one is the protocol used by the bulk SMS provider.

SMPP or SMTP

Peer-to-peer or SMPP text messages are the most reliable method of sending bulk messages. Typically, the network of the mobile operator is used to deliver messages to phones. Simply put, it uses the same technology we use to send messages from one phone to another. Because of this, it is also more expensive than SMTP or Simple Mail Transfer.

SMTP is used to send email messages and can also be used to send text messages, although it was not designed specifically for this purpose. However, when an SMS is forwarded over SMTP, there is no guarantee that the message will be delivered or displayed on the customer's phone. And while there are statistics for bulk SMS tracking, there is no way of knowing with certainty whether the SMS was delivered as expected. It is precisely for this reason that SMS gateway providers that use SMTP are much cheaper than those that use SMPP. SMPP is more expensive because it pays to use the operator's network for every SMS sent with it.

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