Why Your Messages Aren’t Creating Clients

By Author: Kori Gouge
Total Articles: 5
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And how to turn them on so they do

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You are writing, posting, emailing and doing videos – nonstop it feels like. It’s a lot of giving. AND there’s not much coming back in. It’s frustrating, tiring, and annoying as all heck.

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It makes you want to give up. I mean, what’s the point if it’s not doing anything, right?

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But you know that’s not an option, though sometimes you wish it were!

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Yep, that was me for a long time!

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Of course, I sought out support to fix this because I wanted my messages to lead to clients wanting to hire me. Duh.

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Many coaches taught me that I had to get more specific, which is true, and it’s great advice, but that’s not enough.

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You can get nitty-gritty detailed and still be all up in your head.

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The key is you need to go DEEPER.

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What exactly does that mean?

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The default in business is to do EVERYTHING from the head.

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I see this a lot with client avatar work (don’t do an avatar, btw). I was even told that ...
... I needed to research google trends in search options and create this “deep” analysis of who my “ideal” client was.

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That is all very logical, and the work may seem helpful as it keeps you busy but what it doesn’t do is CONNECT you on a deeper level with your client. Why? Well, to begin with there is no avatar or ideal client… AND

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You are still going to end up writing to her from your head.

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And, she will still ignore you.

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You can think you KNOW your clients, but how much do you really know what’s going on inside them – their deeper fears, shame, guilt, their true heart’s longings, and the real thing they are wrestling with that they don’t share with anyone (that may even be hidden from their awareness)?

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You won’t UNLESS you are 1) connecting on a deeper level and 2) connecting on this deeper level WITH your soul mate client (not avatar, or dream or ideal client). See this video!

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You see, this can’t be a solely intellectual endeavor.

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The reason this is challenging is that we spend the majority of our time operating from our head.

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If you aren’t connected at a deeper level to your heart, how can you possibly connect to your soul mate clients’ hearts in your messaging so that they feel seen, heard, and understood like never before?

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You can’t. And so they miss you as they scroll right by and they miss out on getting the right support for them.

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I speak from experience and it’s not fun, so no judgement here.

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What can you do to shift this?

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By going deeper into your core message.

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The message that is written on your heart for your soul mate clients.

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