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Marketing Your Jewelry Store Throughout The Year
Every day of the year is a good day to market your jewelry store! Take a look at our blog to learn about 5 digital strategies you can implement for your business.
The idea of jewelry shopping being seasonal is easy to understand. During the holiday season or around Valentine's Day, you, or someone close to you, are most likely to purchase jewelry, but jewelry can be purchased all year round.
You should market your jewelry business all year long rather than stopping during "off-seasons."
Depending on the time of year, we will guide you through the best strategies for marketing your jewelry business in this blog. During the year, you can find additional marketing information by clicking here.
Before the boom in paid advertising
Of course, every business has busier and more profitable times of year, and jewelers should book time to prepare for holidays such as Valentine's Day, Mother's Day.
Increasing your paid marketing efforts as these holidays approach is the best way to take advantage of booming seasons.
Give your customers enough time before the holiday to see your ads by running them ...
... two or three months in advance. Your customers will view your advertisements early enough to plan ahead and make purchases in-store before the important holiday rolls around.
Paying attention to the current needs of your customers can be an effective way to use paid ads.
Even though you can spend a lot of money on paid advertising during these times of the year, it is still very important to have additional methods of advertising during other times of the year.
If you offer jewelry services, you might even be able to create seasonal ads that highlight what you offer. Advertisements promoting jewelry repurposing services around popular engagement seasons can be highly effective, for example.
When sales are slow, review marketing can help
There's no way around it. As in any business, there will be periods of high sales and low sales for your jewelry business too. Remember not to give up during the lows!
During this time, you should instead focus on marketing that fits your business and your customers' needs. You might need to remind your customers how great you are!
Ensure that you keep an eye on your business review in order to do this.
To reap the benefits of review marketing, it is imperative to increase your company's review count. You can increase the reputation of your business by seeking to gain such reviews from visitors to your store recently.
As a result of this growth in reviews, Google offers additional benefits. When you have a large number of highly rated reviews, Google is likely to view your business as more credible and show your Google My Business listing higher in the rankings."
Reviews will push your business to the top of internet searches and will make your business appear trustworthy and worthwhile to customers because of the increased ranking and growing reliability it receives from reviews.
Throughout the year, social media is used
Marketing jewelry to potential customers year round is most effective and practical when done through social media. It's true; social media can be beneficial throughout the year!
Here's how you can think about it: Even though holidays are restricted to one day of the year, other events like birthdays and anniversaries are not. Every person celebrates different holidays and seasons, which is why digital marketing does not have to be confined to just one season or day.
Boutique and fashion jewelry lines in particular fall into this category. Jewelry that is more affordable and wearable for daily wear is increasingly appealing to consumers, and consumers are not defined by the season in which they purchase it.
Create social media posts about new or popular jewelry products and services your business offers, interact with followers who comment on or reshare your posts, and grow connections with other local jewelry businesses.
Engaging followers and potential customers through social media is a great way to keep them interested in your business. It is imperative that this engagement continues to occur in order to keep top of mind when consumers are looking for jewelry.
Are you having trouble getting your followers to engage with your social media content? Learn how to improve this interaction by clicking here.
A final thought
Local jewelry businesses have challenges when it comes to digital marketing. Nevertheless, you should never feel restricted by the "off-seasons" since they simply provide an opportunity to market in new ways.
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