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Why Jewelry Stores Should Use Content Marketing
Once you have a basic understanding of how content marketing works, let's talk about why jewelers might want to use this strategy as part of their marketing strategies. You should give content marketing a try some time soon for these three reasons!
1. Rankings are influenced by substantial content
In the search engine results for the keywords and phrases relating to your business, where does your website rank? Could it be improved? If this is true, content marketing is one of the best ways for a business to increase its visibility in search results.
What does this mean? Should every single page of your website contain thousands of words? There is no doubt about it. If you write informative, in-depth, and substantial content, you will more likely show up as a top search result for certain searches - usually those with more than four words.
Consider, for example, operating a jewelry shop in New York City. The search term "diamond ring New York City" (or something even more specific) may be entered. You could cross your fingers and hope to appear as a result for this search... or since you know ...
... this customer is looking for diamond rings in your area, you could write a page on this topic to meet their needs and keep them on your website longer.
The following topics would make excellent topics for this query:
In New York City, how to find a reputable seller of diamond rings
What to consider when choosing a diamond ring
It's just hard, easy, convenient, or whatever in New York City...
New York City diamond rings where to find the best ones
You can rank ahead of your competitors by creating your content around local searches, even this one can provide good topics to brainstorm with.
2. As an authority, you establish your knowledge by sharing it
By now, you may be asking yourself "does this mean I have to give my knowledge away for free?"? Is it necessary to do that?”
Content marketing is often centered around education rather than direct sales pitches. Due to their fatigue of being advertised to, those who find the exact answer they're looking for online will be far more grateful when they find it. Thanks to this gratitude, your business can be appreciated, which can result in sales. By sharing your knowledge of jewelry you can establish yourself as a jewelry authority and attract even more customers. A consumer may be more likely to make a purchase from you if you demonstrate knowledge and trustworthiness as opposed to a brand or business they have no knowledge of.
Take, for example, writing content on how to clean wedding bands at a reasonable price as an example. They will look favorably on you if you provide the answers they are seeking. Additionally, good content may get linked from other websites, making you seem authoritative while also helping to improve the search engine rankings of your website.
3. You will delight your visitors
You can bolster your search engine ranking and authority through content marketing for jewelers. Another benefit of using a content marketing program goes beyond these two: delight.
Recall our last example. You offer a secret tip on how to make a woman's wedding ring sparkle using only household products. If you follow this tip, you may get lots of thanks from people! Positive experiences make people more likely to buy from you, as you know already. As with happy customers, content consumers are eager to tell others about what they've found. Social media often shares amazing content and links to it repeatedly, especially if it's a valuable resource. A link or social media share can then lead to even more customers learning about your business.
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