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Signs That You Need To Invest In Digital Marketing

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By Author: Rohit
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Recent research shows that only 30% of people prefer talking to a salesperson while 63% of people will consult a search engine to find out more about a particular product. This signifies that online searches for products and services have overtaken the more conventional methods. And if your business is not making use of digital marketing it will eventually, in a short amount of time, fall behind and never make it in the long run. Here are some signs that you need to invest in digital marketing;

1. There is no understanding of Google Analytics and Google search console:

A lot of small business owners do not understand the difference between Google search console and Google Analytics. It is easy to get lost in these two and before long you find yourself overwhelmed with the amount of information on your hands. A lack of working knowledge of these two tools signifies that you need help from a professional digital marketing agency.

2. Marketing strategies overwhelm you:

With digital marketing, you will have to singlehandedly manage business social media accounts, measure and monitor web analytics, respond ...
... to queries from customers, publish blog posts, and also optimize your website. It is next to impossible for a business owner to do this as he has a lot of things on his plate already. If you feel overwhelmed by these different marketing strategies, it is a sign that you need the help of a digital marketing service.

3. Your website sees traffic, but sales are low:

If your website gets lots of traffic, but the bounce rate is high and you do not register many sales, it is a sign that something is wrong with your digital marketing strategies. It could be that the design of the website is poor and not conducive to conversion, you may not be employing the right tactics, or even that the checkout process is convoluted and daunting for customers. It could also be that your website is not employing the right SEO marketing tactics and is attracting the wrong type of visitors. All these go to show that you need the help of an expert digital marketing service.

4. Outdated design of the website:

Maybe that your website is an old one and the kind of design you have is not conducive to modern methods and habits of surfing. Nowadays, web designs get outdated in a short span of time, and if you suffer from this, it is a sure sign that you need to hire a competent web marketing company to give your website a makeover and help it rank high on SERP’s.

5. You are averse to change:

If you believe that the old ways of doing business are the best, you are in for a rude surprise. It has been proved beyond doubt that as a business, you have to stay on top of online marketing if you hope to see changes and improvement in your customer base over time. Employing a reputed digital marketing agency will help to ensure that you are using the latest marketing strategies to shore up your business and customer base.

If you feel that you need help with digital marketing, look up i347.in, which is a reputed digital marketing company in Delhi that has helped many businesses find their feet in online marketing.

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