The Importance Of A Website’s Structure

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The importance of a website’s structure
Almost every business no matter big or small has a website today but the question is, is it shown in the SERP? Is your website visible on the first page in the google search results when a user is seeking an answer for a query related to your service? Increasing visibility and improving the rank is a challenge for many businesses and website owners.

Did you know?
Websites that take more than 3 seconds to load have a high bounce rate and this is where the website’s structure falls into place. A well-structured website must enable its users to navigate through all the pages and content easily. Let us take a look at what is called a good website structure.

Understanding the structure of a website
Website structure refers to how a website is set i.e. how the homepage, category and tag pages, and other pages are interconnected. An ideal website structure is similar to the structure of a pyramid with the homepage at the top followed by the categories and subcategories. When the pages and posts are categorized properly it makes it easy for users to navigate ...
... through the content.

Users’ attention span is short and hence your website’s structure should focus on providing a great experience to users as well as help search engines crawl for faster indexing. Keep your target audience in mind before structuring.

The importance of a website’s structure
The importance of a website structure
The structure of a good website
structure of a website

The best way to create a website structure
Plan the user UX accessibility
-Plan with logic. Make sure the subcategories are related to the main category and go along with the theme.

-It is better to have 2 to 7 categories and not more than that unless it is a very big website.

-Make sure the categories and subcategories have proper names with relevant keywords.

URL structure
URLs play a major role in SEO. Make sure the URL is simple with easy words that are keyword rich and avoid unnecessary symbols or numbers.

url structure
Plan before you structure your website or redesign your website to boost your SEO!
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