Seo: Great Tools To Help You In Your Business Development

By Author: Percy Lawrence
Total Articles: 10
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SEO and other online strategies are being used more and more by businesses today. As the market is developing and becoming more educated, it is more important to ensure that you are on top of your game and understand the impact the seo and other online tactics have on your website. This article will discuss some of the things that you need to watch out for in your online activities.
I will discuss in high level key things to watch out for with regards to paid search, affiliates, and search engine optimization and email campaigns.
Although these strategies can be effective in isolation, if used together they have a stronger impact and will yield better results.

PPC Key pointers:
1. Ensure that you buy broad phrases
2. Buy as many words as possible initially and then through measurement see which are the best performing words
3. Do not use sites that sell you 'cheap' clicks. The traffic from those sites are often of poor quality.
4. Clicks are not as important and leads or sales. Don't be fooled by number of clicks. Ensure that you measure the performance of the clicks.

SEO ...
... key pointers
1. Ensure that you have relevant updated fresh content
2. Ensure that you meta tags title tags etc.. are in place
3. Ensure that you do not have too many flash banners and that your site doesn't take too long to load
4. Ensure you have links to your site
5. Ensure your site map is inserted

Affiliate pointers
1. Make sure that there is correct tracking from your affiliate site. There is a lot of fraudulent clicks or entries from such sites
2. Ensure that the affiliate network is monitored closely
3. Ensure no offensive affiliates are on the network - they can damage your brand
4. Ensure you measure the quality of the affiliates.

Email campaigns
1. Ensure that the database has been opted in
2. Make sure that you send out the right offering to the right base.
3. Put tracking on your mailers and understand response rate per product or offering
4. Make sure that you obey rules as your server can be black listed.
5. Don't spam
6. Provide useful information that your consumers would like to read
3Way Marketing is a South African SEO / Search Engine Optimization company based in Johanessburg, South Africa