Snaappy: Making Visual Communication More Approachable

By Author: insightssuccess
Total Articles: 172
Comment this article

“Science has narrowed the line between reality and virtual.” AR and VR two leading agile technologies are excellent examples for this statement which is a transforming view of the digital world as we have never imagined before. Using VR gadgets as a bridge between reality and the virtual world consumer’s experience has increased exceptionally, on the other side AR is merging reality and the virtual world and opening new dimensions in research, education, gaming, social media, and various other sectors. Making AR a new way of communication and sharing emotions, Snaappy, an Augmented Reality company, creating 3D animated characters which help to express emotions when words are not enough.
Below are highlights of the interview conducted between Insights Success and Snaappy:
What led to the inception of the Snaappy?
Snaappy was founded about 4 years ago as a totally different company than it is today. We started as a messenger for a younger audience with many sophisticated visual and artificial intelligence features. Although we had experienced organic user growth, it didn’t quite meet our initial expectations. ...
... Two years ago, we decided to use our 3D visual characters and broader our vision to a full blonde social network based on proprietary Augmented Reality technology.
Describe your company and its cutting-edge VR/AR services which address all the needs of your customers.
Our company is B2C AR first, which means we are providing tools to end consumers so they could create and share unique AR content such as videos, messages, location-based content, etc. These days we are launching our first B2B AR services, allowing brands to take advantage of our AR content creation tools to launch innovative AR marketing video campaigns on different social platforms created by their own audience and their own 3D AR assets. The first few marketing campaigns will be launched in China in a few weeks.
Could you throw some light on your mission and vision statement?
Our vision is to build an ecosystem of consumer products based on AR technology. We have started our journey with an AR social network at first and gradually we are adding more products. Now we are working on our second product as well which is a full AR game that is connected to the social platform. We hope that within a few years we could lead the AR landscape for social, entertainment, and gaming, whether it is on mobile or on wearables.
How does your AR/VR services unique from the other companies’ offerings?
Our AR services are very different in vision and tech than any other AR services currently provided. I would like to focus on just 2 main points which I think are the most relevant ones:

..

...

...

...

Continue Reading: https://www.insightssuccess.com/snaappy-making-visual-communication-more-approachable/