A Guide To Site Link Extensions: Improve Your Ppc Ads

By Author: Virang Kachhadia
Total Articles: 4
Comment this article

Google ads play a significant role in site link extension to grow business. Site link extensions can be installed on any device to track users' clicks on their site links.

Site link extension is the best way to add more links to your ad. It helps the user reach a specific page on your websites, such as a particular product or storehouse. When a user clicks on the given link after visiting your website, they will directly go to the page where they want to make a purchase. In this article, you will know how to add a site link extension to your system.

How to add a site link extension?

1. Click on Ads and extension of the menu at left, then click at the top of the page on the wing. 

2. Now click on the + button and + site link extension, respectively. 

3. Now choose the level among account, campaign, or ad group from the drop-down menu of "Add to."

4. After this, click on Use existing to access the existing site link and select the extension you want to add. 

5. Now to create a new site link, click on create new.

6. ...
... Fill up the given site link text and URL.

7. After this, fill in the additional text in the description fields about your link, which is optional. When you fill both lines about the description, your site will become eligible to show your details. 

8. Now to save your site link setting for your campaign, click on the save option. 

How did site link extension work?

The site link extension can be installed at any account, campaign, or ad group level to specify the link text and URLs. It is also possible for Google to supplement the site link with the description you have provided for the pages.

You can add the details yourself while creating or editing site links, such as different kinds of ads appearing in your account. You can make your ad more relative and capturing by exposing additional information about your site link. 

If you are creating your site link at a granular level, then it will always jump on a higher level of site link extension. For instance, if you are making a site link for your ad groups, that link will automatically serve as a campaign-level site link.

It is imperative to remember that new site links are connected through the right level to help. One can also opt for no site link for an ad group. Although the extensions can be connected through any ad group, campaign, or to the whole account, a single extension can be connected through multiple associations. 

How site link appear?

You may see the site link extension according to your device, position, or any other way. These are most compatible with search campaigns and video campaigns on YouTube. 

Search Campaigns

1. These extensions appear in the Google search result at to bottom in ads.

2. The user needs two site links for desktop and 1 for mobile to appear in the ad. Although the no. of site link that appears in an ad may vary according to different viewers. 

Video Campaigns

1. In video campaigns, you need at least two extensions to appear ads. 

2. The user can reveal more than 4 site links, where the user has to browse to select the site link to watch ads. 

What are the benefits of site link extension?

Easily Update - You can change link text and URLs according to you by updating them for sales and special offers. There is no need to make any new ads or editing them to add site links. 
 

See detailed data about your details:Calculate the number of clicks on your ad after the appearance of site links. Differentiate these statistics by the campaign, ad groups, or their ads and then divide these statics will evaluate no. of clicks on an individual site link versus another part of the ad, for instance, the headline, other site links, or any other kind of extension.
 

Conversion trackings for landing pages: Set up conversion tracks for your landing pages for those who visit the landing page by clicking on the site link given below the ad. Light conversion events can be optimized for the landing pages. 
 

Edit your site link extension without losing your data – You can edit your site link extensions without even affecting the performance of statistics. 

Customized site for mobile: Always opt to create mobile-friendly site links supported by mobiles.
 

Schedule with start and end dates: Here, specify your dates, days of weeks, times, and days to show your eligibility.
 

Platinum SEO is well known for its functions as site link extensions and Google ads. One can contact us for a better understanding of site link extensions.

Platinum SEO provides quality SEO services in Melbourne, Adelaide, Brisbane and Perth. We are capable to convert the visitor into your customer. We offer guaranteed results with our SEO strategies. Our experts help your business to boost sales and revenue. We also provide PPC, Social media and Online reputation services.