Brands Are Valuable, But Is It Necessary To Make Digital Branding Assets? Foxnft Has Something To Say

By Author: Fuio Pongg
Total Articles: 17
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With the recent large number of NFT concepts coming out, they have attracted the attention of ordinary people and capital in various fields, including the huge transaction prices in art auctions and the high-priced transaction market for community avatars. NFT is about to become a new investment and social trends. The value of NFT has been proven, and it will continue to be reflected in market value in the future. This is an inevitable trend for the world to gradually move towards digitalization in the future.

What is the digital branding assets? Digital branding assets is NFT, but NFT is not necessarily digital branding. NFT is just a synonym for blockchain technology, which can "mint" any piece of data into a non-homogeneous token, a piece of music, a piece of video, and a picture. But this does not mean that NFT will have asset value. Hu Xuanfeng, the CEO of Sutherland, defined the six dimensional attributes of digital branding assets. These six attributes are artistry, historicity, preference, scarcity, high liquidity and security, and asset. Only an NFT with these six attributes at the same time can guarantee ...
... the life and value of this NFT in the market, and this can be called digital branding assets.

Then we come to see the digital branding asset BuzzyBee project that Sutherland jointly launched with FoxNFT.io this time. How about this brand? Does it need to be made into digital branding assets?

BuzzyBee originated from New Zealand in the 1930s. It was born under the dual background of World War I and the Great Depression, and becomes one of New Zealand's top ten national treasure brands. As the "New Zealand Cultural Ambassador", since Princess Diana's visit to New Zealand in 1983, Prince William, Prince George, Prince Harry and the daughter of the New Zealand Prime Minister have all received BuzzyBee as diplomatic gifts. BuzzyBee has decades of indissoluble bond with the British royal family and has witnessed the friendly exchanges between the two countries. In nearly a century of development of BuzzyBee, BuzzyBee has almost accompanied every New Zealand child in their childhood and witnessed their growth.

It can be seen that as a traditional physical brand, BuzzyBee already has a wide and far-reaching social influence in New Zealand and European and American countries. After being introduced to China, it has also lived in the hearts of many children, and has covered in the fields of toys, clothing, daily necessities and theme amusement parks. Now BuzzyBee chose to authorize Sutherland to launch its own digital branding assets as an agent, but why?

The reason is simple, time and momentum. In today's world, the NFT market is surging. If traditional brands are limited by their achievements in the traditional market, they will gradually fall behind the wave of the new era, and may even be abandoned by the times. Therefore, in the face of new opportunities and challenges, the traditional brand BuzzyBee chose to keep pace with the times, and was handed over to Sutherland to formally be responsible for the launching of BuzzyBee's digital branding assets, and together with its strategic partner FoxNFT.io to show their talents on the new track . Moreover, many NFT projects only launch NFTs for the sole purpose of launching NFTs, just to make money fast. But they lack a deep story background, so they cannot last forever.

Therefore, it is believed that under the joint promotion of Sutherland and FoxNFT.io, with the support of public chains such as HECO, the New Zealand national treasure brand BuzzyBee with profound historical cultural deposits will become an epoch-making digital branding assets and shine in the NFT field.

Website: https://foxnft.io/buzzybee
Telegram: https://t.me/buzzybee_english
Discord: https://discord.gg/aXRdACjHAM
Twitter: https://twitter.com/FOXNFT2021
Medium: https://foxnft.medium.com