Tips To Start Your Online Storefront On Amazon

By Author: Tim Hughes
Total Articles: 8
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Starting an online store is a dream for many, but where do you actually begin? With so much competition it’s easy to be put off, however, it’s always worth persevering. If you have something unique to offer, or it’s your ambition to start selling online, you should do your best to achieve it. These eight tips will help you set up your perfect online store.

1. Build your brand

Concise branding is one of the key elements of any successful business, whether it’s online or offline, so it’s worth thinking long and hard about before you begin. What is your business going to be called? What will your logo be? Do you have a tagline or a motto? What is the identity you want to present to your customers?

2. What you want to sell?

Another key question is, what are you actually going to sell? Will you sell simple clothes and posters? Will you go into custom printed merchandise such as Merch by Amazon? Or are you going to be selling a service to your customers? Again, knowing this in advance will allow you to make sure you design your ...
... online store around your products.

3. Make your own website

Your online store can either be the thing that converts traffic into sales, or the thing that drives traffic to the competition – it all hinges on how well designed it is. Remember that the most successful websites aren’t the most artistic, the most beautiful, or the most original. The most consistently successful websites are the ones which are easy to navigate.

4. Start Building Customer Trust

Many online shoppers view purchasing something from a seller for the first time as something of a gamble, so it’s important that you do everything you can to inspire trust and confidence in your services. You can do this by making sure any awards or certifications your business has are clearly displayed for customers to see.

5. Optimize your listings

Search Engine Optimisation is a cornerstone of online marketing, so important that it deserves its own mention. SEO concerns the way your website ranks in search engine results – specifically Google, as it’s the most popular search engine in the world. It’s worth investing in SEO if you want to consistently find new traffic.

Suppose you want to buy a product on Amazon, you’ll enter the relevant terms on the search bar and start searching. How far would you scroll? Would you even scroll past the first page to the 2nd or 3rd? Probably not. Now, this is exactly what most of the Amazon customers do as well.

So, for you to make sales, your product needs to be visible for the buyer on the first page. As an Amazon seller, you can increase your sales in multiple ways. But for long-term domination, you need to ace the SEO part and rank higher on the organic search results.