A Few Essential Tips For Real Estate Postcard Printing To Ensure The Best Outcome

By Author: Steve Morgan
Total Articles: 55
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Getting success in the real estate market is a tough bet. But it is not impossible. To ensure the expected outcome, you may need to target a specific neighborhood or community to generate new leads. And postcard is one of the most effective real estate printing items that ensure a positive and tangible result.
Postcards for real estate marketing
Postcards can be a good option if you want your real estate business to grow. Here are some tips to get new leads and build a better relationship with the existing customers.

Cards that pop – At the onset, you need to have a beautiful and catchy design for the postcards so that they can stand out and capture the attention of the prospects. Good choices of design ensure making potential customers in your target area eventually. You can also expect a better conversion ratio. An attractive design means having an attractive color scheme. Now consider the layout. You should keep one heading along with a few subheads, so the eyes of the leads are being drawn to your call to action. As the starting point, you may use readymade templates. A readymade ...
... real estate postcard can be a good start for your marketing campaign.


Add a remarkable call to action – What would your prospects do after receiving your postcards? Okay, they can text you or call you. They may also send you an email. So, make these options available. Besides, you must have a noticeable call to action to create a desire among the recipients. It should motivate them to proceed to the next step in their home buying or selling plan. Let’s check some examples:



When the prospect wants to sell the home – The postcard should contain an open house checklist, which is a URL leading to the opt-in form. You will get the email id of the lead from there and send follow-up emails.


Pictures are not everything – When it is a nice home, pictures don’t always do proper justice to it. So, include a virtual tour, i.e., a URL that leads to a tour.


Free app – Allure people to find a perfect house with your app. Allow them to filter by size, price, neighborhood, and so on. Get that app in the app store.

Timing is important – Homes are mostly sold between May and August. This is the best time for the real estate business as well. So mail your EDDM real estate postcards during these months though this is not the only time to send cards. Rather check who have listed their houses in May; they might have been thinking about selling the property for months. They may have an agent before May rolls around. Grab the moment. Use your postcards and send them to such people during the earlier months of the year before they hire other agents. The next thing is, though summer months are hot, homes get bought and sold during these months as well. Repeat the process. The more frequently you send a card, the more chances you will have to get a call when people are prepared to sell or buy real estate properties, irrespective of the time of the year. Opportunities are there all through the year. If new lakeside bungalows are built, it is time to reach out to the sellers and help them find buyers. If your area of business is facing a bad economy, send postcards to the landlords that are interested to invest at lower costs.

These are some of the most important things that you should know before using real estate postcards for the sake of your business’ growth.