A Treasure Of This Era But Rich In History. The National Treasure Of New Zealand Is Marching On A Cross-age Path Of Nft Digital Branding Asset

By Author: Fuio Pongg
Total Articles: 17
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In recent years, NFT has already known by people from other circle. Such concept is gradually entering the public eye. In the first half of this year, NFT products even led a frenzy. According to official news from Christies’ Auction House, the digital artwork from American artist Mike Winkelmann, nicknamed Beeple, was sold at a price of approximately 70 million dollars (about 451 million RMB). That was the third highest auction price of the work of a living artist. At the same time, it set a record of a highest auction price for online special auctions.

After this event, the value and future of NFT products became a heat topic. Products in reality is hard to preserve, easy to copy or tamper. However, eternity could be found in the virtual world in the future. Our brands, art, cultures and messages, even some historical events could all be passed on in the form of NFT products. The real value is that such technology could make everything in our world unique and meaningful, followed by the value of art and transact.

As the treasure IP of New Zealand, does BuzzyBee, the main character ...
... of this article, have the potential to become a valuable digital brand asset?

We have to answer this question in three aspects.

The leading aspect is the influence of this brand. BuzzyBee is the brand known by all New Zealanders and holds large amount of die-hard fans. The brand stood for the childhood of local residence and also performed well in global toy market.In addition, BuzzyBee takes a share of many industries including toys, cartoons, comics, daily necessities and even amusement parks. All those could prove its influence as a practical brand.
The following aspect would be the features of this new type of asset. NFT product still needs something more to become an asset. Only those products with six following attributes can be regarded as assets.
First, artistic quality. Art should not be anything hard to understand or obscure. As long as one thing is beautiful and attractive to someone, it is art. From this point, as a toy brand successful in New Zealand then spread all over the globe, BuzzyBee is acknowledged and loved by thousands of people.

Second, rich in history. A brand asset of good quality must stand the test of time. Currently new IP of all kinds emerge everyday and make customers dizzy. One by one, it is essential for all brand to be clear about what to be left to everyone’s mind. In that case, BuzzyBee was created in 1930s and stood the fierce test from wars. It also formed a firm tie with the British Royal Family. Developed for nearly a century, the brand is now rich in history and culture. It earned itself the qualification to stand out of the crowd.

Third, enjoy favoritism. In such a world of diversity, everyone dives in the sea of data to find the beautiful coral reeves of IPs they love. There is no doubt that we embrace the fantasy in our hearts and remain committed to our love. Judging from this point, BuzzyBee is confident about itself, as it owns many comic books, cartoons and amusement parks. All these spots are not limited in New Zealand, but in every corner of this world.
Forth, rarity. This point is essential as it add financial value to a practical product. Not rare, not valuable. As a toy brand with a history of nearly 100 years, BuzzyBee also has many derivative products and industries and becomes an irreplaceable unique memory for many people around the world.
Fifth, high liquidity and security. We all know that the former feature almost cannot be found in any collection in the history. But in the aid of the special way of transact of digital brand assets, one NFT product can be at any place at any time. The transact frequency could be calculated in minutes or even seconds. Meanwhile, the security is determined by the blockchain technology itself. That is why its credibility is naturally guaranteed.
Last but not least, the attribute of an asset. Due to all those five points, the core of any digital brand assets is to own and deal. These assets have the possibility of appreciation and devaluation. Their value can also increase with time. BuzzyBee is trusted by many people, thus has the potential to grow in value in a long time.
The last aspect of the question regarding the comprehensive capability of its launching company. This time, BuzzyBee is launched by Sutherland, a sub-company from Fire Rock Holdings of Hong Kong. The company is professional in developing NFT technologies and provide all-round solutions, possessing advanced technical capabilities and global vision.
Recently, Sutherland has achieved initial success in the minting of BuzzyBee, and will launch the NFT product across three public chains - Ethereum, HECO, and Bsc. In addition, the NFT will be issued simultaneously on the five most famous platforms in the world, such as Opensea and Foxnft.io. HECO then officially announced that BuzzyBee series became the third member of HECO NFT IP show, followed by the support from this platform. Later, FoxNFT.io also issued that it has completed the technical docking with HECO, making the product a cross-chain one.
Led by Sutherland, supported by famous platforms like FoxNFT.io and HECO, BuzzyBee, the IP with high potential and rich in history, will create an historical even in the industry of digital brand asset. Finally, it will become an asset which defines the era.

For more information I would like to recommend some official websites.