6 Things To Consider While Entering Global Markets

By Author: Alive Advisor
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Global expansion, invariably, is a challenging process, and analyzing is, therefore, is critical when approaching new foreign markets. It may well turn out to be the difference between success and failure. With top advisory services offered by AliveAdvisor, you could do all of this research without spending a lot, or opening any offices in physical locations.

Here are the top 6 aspects of global expansion you should be considering while entering a global marketplace.

Be Realistic

More than 200 countries across the world with specific economies, product, and service demands offer space for your global expansion plans. Think carefully about which markets will be more receptive to your product or service. Also, look out for growth potential in each market. Some countries may not have the same economic capacity as others. Also, consider the recent market history that will indicate the future success of your business. Gain a local perspective of the market through conversations with organizations like local government investment agencies to get a pragmatic view of the market.

Sales & Marketing

Wherever ...
... you decide to set up your market, one thing is sure you will need to sell something to someone. For this, you would require new networks, significant resources, and partnerships along with a local sales and marketing strategy. Language and tone in such a scenario will be critical and remember that sense of humour can dramatically change between cultures. Even permission of advertisements is found to change depending on locations. It would therefore be sensible to revaluate your product name, slogan, and concept idea and how it meaningfully relates with the viewers. Ensure that it does not insult the new potential customers.

The Power of People

All businesses rely on employees, whether they are highly skilled or independent contractors. Eventually, they oversee operations to ensure business success. It is always good to find a marketplace where this kind of workforce is available. Make it a point to train your present staff to work with international cultures. Pursue a balanced mix between local and expatriate talent. This will be vital to smoothen operations. Newmarket insights by the local workforce are also immensely helpful to realize your global expansion plans while ex-pats will provide a clear view of the overall business objectives. Ex-pats are normally better suited for products, technology, control, and operational management, while local staff will excel in language, relationships, and market knowledge. Utilize both these forces to the fullest extent.

Taxes & Regulations

No business owner would indeed like to talk about it. But it is a significant aspect of global expansion for remaining profitable and compliant as taxation and customs laws, import restrictions, corporate organization, and liability laws can create barriers for your entry into foreign markets. It is sensible to consider the local legal system of the market you plan to enter. Evaluate how long would it take for you to resolve an issue with a local partner, and local intellectual property laws. Is the market volatile and will there be any currency exchange rates problems? The positive side to this is that many countries offer tax incentives and tax breaks for global companies that choose to invest in their local markets.

Further Expansion Plans

Considering further expansion should be a part of your strategy. Why stop in two markets when you can access more. However, do business with notoriously business-friendly nations first before navigating into trickier waters. Always hire new talent and consider an exit strategy before you start earning money. It will depend upon many things including resources, local regulations, market environment, personal expertise, and more.

Shaping it Out

Buying an existing business is a more expensive option than strategic partnering. It is also prone to risk and would require more resources. Nevertheless, it would allow you to maintain total control over the company. But then this option may not be available in some countries where regulations require foreign businesses to have a local partner. Buying another brand is a way out, but merger details can be complex. It requires extensive due diligence and strong management to ensure effective integration. However, consider the pros and cons before buying a brand to realize your global expansion plans. Partnering on the other hand will offer you strong shoulders to take in risks and allow you access to an infrastructure already in place. Avail expertise of an established brand already in place when it comes to market entry in a foreign country. Accept the risks, but don’t forget to do your homework.

Why Bother? Leave it to us!

AliveAdvisor will do all the homework for you. Right from identifying the right global markets to talent acquisition, strategic partnering, mergers and acquisitions, and more, our team of experts with footprints across over 200 countries will provide the most valuable global expansion solutions for your business and industry type.

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