What Is Performance Marketing?

By Author: Digileap
Total Articles: 114
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The internet irrevocably altered consumers’ browsing and purchasing habits. It also changed the way businesses market and sold their products. Marketers can now collect campaign data 24 hours a day, seven days a week, and track results in real-time. While attribution was practically impossible in the past, data openness today helps marketers optimize their ads so they perform better. And that’s why it’s called “performance marketing”.

Performance marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad networks for specific outcomes, such as clicks or conversions. Performance marketing is focused on driving activities, tracking and measuring those actions, and assigning the ROI of each asset, campaign, or activity.

While large industries and businesses can spend millions of dollars on branding, startups need to focus on the bottom line to stay profitable. The advertiser regains control through performance marketing. You choose the action and then pay when it is done — whether it’s a sale, a lead, or a click. To know more about us, visit our website : https://www.digileapservices.com/