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By Author: autor
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Blogging has become a popular way to promote a website or product. Updated daily, with fresh and relevant material, good bloggers can quickly generate a large following. Like a virus, the popularity of both the blog and the bloggers’ site, will spread and grow. The only problem is, it takes a lot of time, energy and know-how to properly manage a blog. Many business owners are turning to WordPress SEO services to ensure their WordPress blog or website is as effective as possible.

First, consider everything that goes into creating, promoting and continuing a successful blog/website. It is not just a simple matter of writing down a few lines and clicking the post button. Some of the important marketing tips for a blog or a website using the WordPress CMS include:

1. Plug-ins †make sure that you have all the right plug-ins to do the job. The most essential ones for SEO are All in One SEO Pack, Google XML Sitemaps, and Ajax Comments; exclude Pages from Navigation, W3 Total Cache and Akismet. Setup and optimize these plug-ins carefully and be sure to submit the xml sitemap to Google, Yahoo ...
... and Bing.

2. Backlinks †Backlinks are equally important for your WordPress blog. Consider using various directories and article submissions sites as well as forums, discussion boards, press releases and even commenting on other blogs. Another way to get fast backlinks is using the “Update Services” under Settings > Writing. This will allow you to ping many RSS sites and acquire backlinks as soon as you post content.

3. Optimization †spend some time optimizing the front page of your WordPress site as it is the page that will draw the most visitors. Keep in mind the overall design factors just as you would for your primary web page. Also configure “All in One SEO” plug-in to reflect the terms you are targeting.

4. Social Bookmarking †Be sure to bookmark each new blog posting. It is a great idea to use a service like Delicious and Stumble; Tweet your posts as well. You can use the social media plug-in to create share buttons. You can also use “Yourls” to auto-post to Twitter.

5. Pay attention to page titles †Search spiders will see titles and headlines (H1 Tags) first, so they will need to be targeted. Make sure each blog post utilizes some unique keyword tags.

As you can see, promoting your WordPress site involves much of the same work performed during your primary website optimization. At this point, you are likely to feel pulled in so many directions that your online business may quickly become overwhelming. It is for this reason many new business owners turn to WordPress SEO services even if they have handled their primary SEO themselves. Hiring a professional SEO company to handle your optimization, if for your WordPress blog, your primary website or both can save you loads of time and aggravation.

Blogging is an effective tool for marketing your online business. Be sure to take full advantage of the impact your blog or CMS (Content Management System) can have on your customer count by ensuring your words count. Develop a following, write interesting and fresh content and optimize your blog. If needed, use an internet marketing company with a good staff of copywriters to provide WordPress SEO services for you.

Maintaining and marketing a blog can be time consuming, but it is an investment in the future of your business. Properly managed, your WordPress site will help ensure your visitors and conversions continue to rise. If you require assistance with your WordPress SEO, contact us. We can help.

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