Marketing A New Business Online

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As if starting up a new business wasn’t stressful and time consuming enough, entrepreneurs are discovering that they have another task: marketing. From generating interest and ‘buzz’ to a well defined customer service program, the demands of marketing a new business online can burn out a new online business owner in no time flat. Instead of considering the marketing plan as a whole, try approaching it on a step-by-step basis to avoid overload.

The first step to marketing a new business online is research and planning. Take some time understanding what will be involved in marketing your business and even how to go about the various tasks. Develop a thorough and cohesive plan that includes each aspect of your marketing plan. Your marketing plan should include the following items:

1. Website: Finding a host, designing a site and going live is just the beginning. Your website is your platform, how your customers interact with you and even how they find you. Your design should be fresh, uncluttered, easy to use, easy to ‘crawl’ and constantly ...
... evolving. If you don’t have someone on staff to maintain your site, it’s imperative that you work with a company capable of making the necessary changes that are required to optimize a site.

2. Optimization: You may have the best website on the entire internet, but if no one can find you, it will do you little good. Search Engine Optimization, SEO, will help ensure your site begins a slow but steady rise up the PageRank list. An all encompassing SEO strategy will include organic methods of improving your rank.

3. Buzz: Finding a new and unique way to generate ‘buzz’ about you, your site and your product may actually begin long before your site goes live. Blogging, participating in discussion boards and forums and utilizing social media are all great ways to help get the public excited about you and your products. Be innovative!

4. Content: To maintain a good page rank in online searches, content is vital. This can take the form of blogs, an article base on a site, or text on the site. By adding and optimizing new content regularly, spiders can see that a site is active. Many pages of content will also mean that people who search for your keywords will find many more possible results.

5. Reputation Management (ORM): Often overlooked, a response plan is an important component of following up. Have your internet marketing team set up alerts to regularly search the web yourself for both favorable and negative reviews and comments about your online business. Respond to them appropriately. Link to positive comments and ‘tweet’ your client base about the good press. Negative responses should be dealt with professionally †especially when a negative comment has forced you to take a look at your business practices and change the way you operate.

The most important part of an online marketing plan is maintenance. Progress in search engines will decline if new things are not added and changed regularly. That’s why it’s so important to work with an ethical internet marketing company that can help your site get to the top and stay there.

If you require assistance in marketing your new business or idea online, contact us. We can help!