Facebook Marketing Help

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For a long time, people dismissed the notion that Facebook could truly be profitable. For a long time, people doubted whether Facebook could be used for marketing and be successful at the same time. Initially the audience resisted marketing. Now Facebook marketing is here, and doesn’t appear to be going away any time soon.

Before we get into the many faces of Facebook marketing, it’s important to dispel one of the myths around it. That myth revolves around who the audience is. Facebook is nothing but college age adults and those young adults in their mid-20’s, right? Wrong. Facebook’s audience reached teens who ditched MySpace and adults who ditched the much-maligned Classmates.com. Now Facebook is the de facto social networking site with an audience that includes twenty-somethings, teens and their parents. For the first time, these diverse audiences can all be reached at the same time.

Pages: A Facebook page used to be for college students. Now rock stars, celebrities, athletes, companies, parents and products have Facebook pages. Designing a ...
... page is the way to reach the Facebook audience. People can friend those pages and then let other friends know, helping reach a wider market. A page is a way for a product or company to shape the message, define the brand and then reach the audience with the message. It’s a great way to expand the audience, build brand loyalty and disseminate a message or an update.

Contests: People love free stuff. Any time something valuable is given away for free, people grab at it. For that reason, contests through Facebook pages are a quick way to get lots of people to a page, added as friends and invested in the product.

Applications and Games: Facebook applications and games generate ad revenue. Specifically, brand-targeted games and apps deliver a message and familiarize people with the brand. On another level, any time people have fun around a specific brand, that’s an added perk. Also Facebook gives designers the ability to learn about their customer base, its likes and dislikes, its needs and then reshape future messages to the best target audience.

Ads: Facebook didn’t have ads for a long time, but in an effort to generate revenue and tap into the fountain of wealth that Facebook can become, the operators allowed ads to be used. Ads working beside the site’s pages give opportunities for both local and international revenue. Not only are localized ads used, but also ads are targeted across countries to reach large audiences. Ads that are shown only to the right demographic are more likely to reach their target audience.

Facebook marketing is just one aspect of social media marketing. Its growth opportunities are continually expanding as is Facebook’s audience. With hundreds of millions of users, Facebook allows a larger audience to be reached than ever before. Not even the Super Bowl can reach as large an audience as Facebook. That’s reason enough for any detractors to come aboard and give Facebook marketing a shot.