Top 5 Lead Generation Challenges

By Author: The Urban Chief
Total Articles: 1
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1. Many Fail to provide a Quality Website – 1st Part of Lead Generation
Your website is the portal to attract clients and make money.
Your salesman. It will sell your business to your customers.
We groom our salesperson to offer the audience our solutions, the website works
on identical lines. The only difference is that at one time a website can cater to
1000ssss of people while the salesperson can address one brand or say give a
speech once in a while to 100s in an event.
Do you notice the difference?
Okay! We understand the importance. What we don’t understand is the problem
that lies. A website has two aspects:
The website has to be an expert and educate people with the right content
Deliver a good user experience. Nah! Amazing user experience.
While working with startups, I have noticed many caters to A but they miss out
on B or vice versa.
Both are equally essential.
We do not have to put all the content on the website. Only the necessary ones,
however, we can link all the extra content to the webpage.
Many repeat ...
... the content over and over again.
By the way, that’s called duplicate content which is not advisable. We would not
even know when we get hit by a Panda update on our SEO.
Remember: Your website should look clean, neat and smart. It builds reliability
on the viewer.

2. Challenge to create Relevant, Relatable and Reliable content
Remember how we spoke about content earlier. We can provide only the
information that visitors want to hear and when they want to hear.
The best way to understand that is by understanding the buyer's journey and
content regarding it.
Let's start dividing our content into three stages:
Awareness — use it to get visitors
Consideration — use it to convert visitors to leads
Decision — use it convert leads to customers
Use the huge space provided by the internet.
Create blogs, infographics, videos, ebooks landing pages, etc, to educate the
customer when they need it. Use Content to get more customers
Tips
All the content to be connected to the website but not present on the website.
Make sure your content is not very salesy but highly educational.
Content needs to be optimized well to work well out there.

3. Not utilizing the platforms well, where your audience hang out the
most: Social Channels
Do you really know where to promote your content? Which platform will actually
get you returns for your action? Do you know which platform your audience
chooses to hang out on the most? and if you do, are you utilizing it well?
Most companies I have seen have still not completely understood that social
media can get you more and more qualified leads and customers. BUT IF done
correctly.
Social Media Strategy is one of the most powerful tools available. Though we
think that it’s dead and it’s not important to be on social media. Our customers
hang out there the most and the new interaction feature in social media
channels have made it one of the most powerful tool. This feature makes it a
two-way communication channel. It adheres to today's trends giving the power
to the customers to review the brands.
Third, involves a lot of time creating, posting, responding, and monitoring.
Time is crucial, especially for new and small businesses. There are many tools to
help you get your work done faster. I personally like Canva to create and
schedule. There are other tools like Buffer, Hootsuite.

4. Generating New Leads is a Big Problem
What happens after someone visits your website?
Most consumers almost never make a purchase decision on the first visit.
We need to connect with them and push them further in the buyer journey in a
delightful manner.
IMP: That’s why we need a conversion process in place.
When does a visitor turn into a lead? When we provide the right information to
our prospect customers, who are considering to choose us to solve their problem
&
How can we do that? Provide them with free information that will guide them to
understanding the issue and how to approach the issue.
Give them something valuable when they are looking for the information needed.
It converts them into leads.
***If you are confused, or not sure of what you have mapped. Email the same on
thechief@theurbanchief.com The Chief will guide you on your content mapping
within 48 hours. (no hidden cost just consultation on content mapping for free)

5. Challenge to connect with the right people for your brand
Buyer Persona & Keywords
Building a buyer’s persona is highly crucial.
Yes, it is a little lengthy and time-consuming at the beginning, but once it is built
you do not have to waste any time nor your energy or money behind targeting
the wrong audience.
Right Time, Right Place & Right Content. That’s how the inbound sales increase.
Once the challenges mentioned above are worked upon. You automatically will
also see a change in the SEO rank, traffic, and conversion.