Tips To Choose The Best Mobile App Development Platform For Your Project

By Author: Johan Smith
Total Articles: 120
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With a huge number of businesses having a mobile application today and with people going online on mobile these days, it has become imperative to have a mobile app for your business now if you are still behind. And the first thing you need to do for this is choose the best-suited platform as per your business requirements. Well, to choose the right mobile app development platform, you need to ask yourself a few questions first like - Do you want a native or a cross-platform application? Is it worth going with Android, or iOS or both as both are quite popular nowadays? What’s your budget? Who is your target audience? The answers to these questions can probably help you pick the right platform for your business app. 
 
And apart from these, there are a few tips that can help you identify and choose the right one for the perfect mobile app for your business. 
 
Now, here you can go through the main factors that you must focus on to choose the right platform ...
... out of all the available ones. 
 
Your target audience: 
When choosing a mobile application development platform, the first thing you need to consider is your target audience. Do some research and then create your own customer profile. You need to pay attention to the geographic criteria for this. Platforms and their usage may widely vary by region. Say, for example, if you want to focus on Australia, just research well about the platform that most Australians use. 
 
Your user behaviour:
User behaviour may depend on the country or region and also the Operating System. If you build a free mobile application without monetisation, it may not be possible for you to know where the users are more inclined to buy the app or make in-app purchases. However, Apple users are found more likely to invest in applications whereas most Android users tend to download and install the free apps available. 
 
Features you want to include in your app:
Consider the features you want to include in your mobile app as well as the user experience and then compare these with the abilities of the platform. If you want to get a custom app built with a native feel and look, think of Android, iOS or WP. Native applications are the best in terms of performance. Also, native apps are first-rated in terms of usability and overall user experience. 
 
And if you want to go with the ‘run once run everywhere’ approach, you need to consider cross-platform application development. 
 
Just be aware of and match the features you want to include in your app and the features supported by the application development approach. 
 
The cost of app development:
Having decided about the features and the app development approach, now it's time to consider the cost of development. It’s better to go for the approach and platform that not only fits your criteria but also fit your budget. Take all the above points into account and then determine the app development cost. 
 
Though cross-platform app development can be a cost-effective option for your hybrid applications can also be a good choice. 
 
Devices you want your app to support:
Android supports more than 200 devices today whereas Apple follows a different strategy and the latest version of iOS supports 15 devices that include iPads, iPhones, iPods, and more. If you compare both these main market holders, it can be a challenging task for you to decide which one to go for your business app. But no matter what, you have to consider the devices supported by the platforms and the market fragmentation to choose the right one for your next project. 
 
Moderation:
Apple has its own strict rules and guidelines for launching the apps on it and Android or the Google Play Store has its own. So, you need to consider and go through both the guidelines when choosing the best-suited platform for your application. 
 
At the same time, other than considering these above-mentioned factors, you need to consider things like the scalability of the platform, the platform speed, usage, efficiency, security, upgrades, market fragmentation, devices available running on that platform, platform guidelines, and the other features of the platform. Now, all these factors can help you make the ultimate choice of your mobile application development platform. Though there are so many available, Android and iOS being the most popular ones, keeping these factors in mind can guide you to make the best choice among these two. 
 
Johan Smith is a dedicated application developer associated with a leading mobile app development company in Australia, GetAProgrammer. The author has written this article to help you choose the right platform for your business application development and as per your business requirements.