Africa Chia Seeds Market – Growth, Trends, Covid-19 Impact, And Forecasts (2021 – 2026)

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The Africa chia seed market is projected to register a CAGR of 2.0% during the forecast period 2021-2026. Despite the prevalence of the COVID-19 pandemic across the globe, Africa remains a promising continent for the production of chia seeds. Along with the growing number of exporters in the region, farmers have to be vigilant enough to continue the production amidst the rising global demand for chia seeds. Developing a wide network of local and regional markets is anticipated to help farmers supply the chia seeds to market without any disruption in the supply chain.

The chia seed production in the region is majorly export-oriented, as the domestic consumption of these seeds is comparatively less, due to the low awareness among African consumers about their benefits. However, in countries, such as South Africa, the demand for chia seeds is gaining traction, as these seeds are rich in proteins and unsaturated fatty acids. Moreover, on the retail shelves of many supermarkets/hypermarkets in South Africa, the retailers stock their own brand of chia seeds to meet the local demand. In Africa, chia seeds go majorly into retail, ...
... as consumers prefer to consume them for daily consumption.

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Key Market Trends

Increasing Demand for Protein-based Vegan Food

The human consumption of omega-6 fatty acids is usually high, but it is essential to maintain the ratio of omega-3 and omega-6 fatty acids in the body. Therefore, chia seeds act as a source of omega-3 fatty acids for vegetarian people, by providing protein content that is almost equal to an egg protein. As the number of health-conscious people increases concomitantly, with the rising popularity of cruelty-free foods, more people are moving toward inculcating a healthier lifestyle with vegetarian options for proteins, vitamins, and fiber, which are easily available as ready-to-eat packaged foods.

Due to the less availability of better ingredient options in the FMCG industry, the companies are turning towards the use of chia seeds as they are good for health and considered as a healthy snack option. Most available snacking options lack nutrients and dietary fiber and are not healthy food options. On the other hand, chia seeds are good for health, and snacks made from chia seeds are popular as healthy food options among consumers.

Uganda Dominates the Market in the Region

According to the Ministry of Foreign Affairs, Uganda is the main player in chia production. Farmers in Uganda have been encouraged to grow chia seeds. The commercial production started with the help of NGOs and the direct involvement of private businesses. Chia seeds are gaining popularity in the country not only because of the health benefits that the crop possesses but also because farmers now want a less laborious crop. Fertile soil and small-scale farming allow for very clean and organic production of chia seeds in the country.

Still, much of the labor is manual, and farmers are not always organized enough to supply the demanding international markets. Hence, chia seeds have made their way to the local supermarkets, owing to the growing market of chia seeds. The company Ubelhor started its own chia project in Uganda using 650.0 hectares to grow organic chia and another German company, Davert offers Demeter-certified chia from the country to the international market.

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