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5 Reasons Why Digital Marketing Has A Really Bright Scope In India
In 2020, India nearly had 700 million internet users across the country, which is almost 400 million more than what it was in 2015. In fact, the number of internet users in India is second only to China, and it has long surpassed the USA. Such a rising demographic of tech-savvy consumers creates a wonderful opportunity for online businesses to formulate their digital marketing strategies accordingly.
As such, if the current rate of progression of the field is anything to go by, we, at JobsAcademy, a well-known digital marketing institute, can vouch for the fact that the digital marketing arena of India is going to grow and innovate further in the years to come. No wonder digital marketing will soon take over as one of the brightest industrial sectors of the country. On that note, let’s take a closer look today at the major reasons why digital marketing has a really bright scope in India.
Companies hiring young marketers to entice the younger demographic
As per ... href="https://www.businessinsider.in/business/news/india-internet-industry-goldman-sachs-investment-ideas-for-future/articleshow/72326122.cms">a report by Goldman Sachs, the digital marketing career scope in India is going to be worth 160 billion USD by 2025, which is three times of its present value. In fact, digital advertising expenditure is all set to reach over INR 25,000 crore by the end of this year, at a growth rate of over 10.5%. It will lead to a situation where lakhs of jobs will be available in diverse arenas of this field.
With the younger generation emerging in huge numbers in India, you would note a large increase in social media use by the Indians. Now, 67% of internet users in the country are under the age of 35, and the total population in India under that age is around 65%. It means that the biggest target audience for most companies lies in this group, and to reach them, they need to enlist the aid of employees who are able to do so, which is the job profile of digital marketers.
Source – https://wearesocial.com/
The positive impact of the Digital India initiative of the Indian government
With the aim to transform the complete ecosystem of public services through the use of information technology, the Government of India has come up with the Digital India program with the vision to transform the nation into a digitally empowered knowledge-based economy.
Under this initiative, the opportunities have spread not only across the metro cities but also in small towns. The substantial increase in the empirical graphs on the e-marketplace of the government shows the positive signs of greater internet adoption and use across the country.
Source – https://sso.gem.gov.in/ARXSSO/oauth/doLogin
In fact, if you see, the emphasis on digital learning and knowledge has been emphasized even in the new National Education Policy 2020. As per NEP 2020, children will be exposed to the elements of the online era with the focus on enhancing their digital literacy from an early age, which would help them get future-ready for a digitally empowered nation.
Growing number of internet users and increasing digital classifieds revenue
We, at JobsAcademy, have already talked about the growing number of internet users in the country, but now, let’s give you a better idea about the extent of this growth. India has not only become one of the top four internet-using countries of the world but also aces in terms of the number of mobile phones per person.
Source – https://www.visualcapitalist.com/countries-with-most-internet-users/
As per a Google Report, India holds the potential to reach up to a hundred billion USD in online e-commerce. The evolving customers from varied locations and demographics showcase a huge prospect in increasing digital sales.
With the increase in the number of internet users, it is pretty evident that the revenue generated from digital classifieds is going to be five times more than what it was in 2015. The revenue in the next year and onwards is going to surpass 23 billion USD. The best part is that all the revenues will get doubled in the field of digital marketing, as you can see below.
Source – https://www.statista.com/
Greater diversification of career opportunities in digital marketing
In the vast world of digital marketing, it seems anyone and everyone has their own space. Each individual sector of jobs in digital marketing has its own subsection, making it a uniquely diverse field with opportunities for a diverse range of talents.
For instance, social media marketing happens to be one of the biggest jobs in the digital marketing sector. Facebook has more than 241 million active users in the country, which is almost a million more than what it does in the USA. This makes India the largest user base for Facebook and also one of the foremost targets for multinational companies. Now, even within social media marketing, there are further divisions of jobs, including video marketers, content strategists, and digital ads managers.
Besides, companies also look for competent and certified employees to manage the roles of marketing automation, email marketing, blogging, and more so. Thus, there is a bright scope for not only the young professionals but also the businesses looking for a strong consumer base.
The move from traditional to digital proving beneficial in all business verticals
The move from conventional marketing pathways to digital options has undoubtedly proven its worth for every company, regardless of the business verticals. Even the traditional brands have started transforming themselves to adopt a more digital, tech-savvy image under the current scenario. Let’s explain this further through a case study.
Dabur has remained a traditional brand for ages, but it wanted to transform its image into a brand meant for modern Indian women. As a matter of fact, at the time of launching its first online campaign, the brand found that 80 million of its target customers are active internet users. So, Dabur came up with its immensely popular video titled ‘Brave and Beautiful’ which earned it over five million views on YouTube.
The brand awareness of Dabur increased by 11% among its target audience, and it even won a Grand Prix award at AdFest 2015! As we can see from this, digital marketing can do wonders for brands.
Thus, if you have decided to make your career in this booming arena of digital marketing, we would say there are ample reasons to believe that you have made the right decision. And we, at JobsAcademy, a renowned digital marketing institute, are here to help you put your first foot forward in this context.
The Certified Digital Marketing Professional program at JobsAcademy is a specially designed digital marketing course from GoDaddy that has been crafted to impart the aspiring minds with highly industry-centric, hands-on training. Our aim is to help groom our students into digital marketing experts who can make the most of the opportunities in the prospering online world. As a venture of the 2COMS Group, we uphold the same values of transparency and excellence that the company has been known for in all these years.
Come and join us at JobsAcademy to learn digital marketing concepts from the highly experienced and dedicated experts of the industry and grow your employment opportunities by manifold.
Hey! Myself Tanya! I work as a marketing strategist. I have been working as a content writer for various educational institutions.
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